5 Things you must Test to improve Conversion

Right now you’re in the starting blocks: you have found an optimisation services provider, you have set up an internal optimisation team… There is only one thing left to do: decide what you will be testing first – preferably something impactful that can showcase what AB testing can do for conversion. Let me give you a few pointers based on...

Building an Agile Optimisation Team

Increasing numbers of businesses are on the path to becoming ‘Agile’, and yet they often find it hard to envision how Agile principles will translate in the day-to-day running of an optimisation team, particularly if they are in the process of building this team anew. Who should be involved in an Agile optimisation team? What core principles should be applied? Can...