A Travel Buyer’s Journey

PhoCusWright, a market research company that focuses on the travel industry, recently completed a survey about the online research and booking tendencies of travelers. They found a number of interesting statistics. One area of the research that really jumped out to us here at Webtrends Optimize is the use of multiple devices during a traveler’s booking process. PhoCusWright found that travelers...

Taking the Customer Experience All the Way to the Bank

Earlier this week, we were down in Miami at NetFinance, a multi-channel marketing conference targeted specifically at financial institutions. During the show, we met with banks and various financial institutions to identify their struggles and provide suggestions on how to help them better understand their online customers. Webtrends optimize at NetFinance Online banking and financial services are industries that have seen exponential...

The Future of Optimisation and Customer Perspectives

Joe Stanhope, Principal Analyst at Forrester Research, took the stage at Engage yesterday to provide a keynote on “Optimisation: A Look Ahead” followed by an all-star panel of brands discussing “The Customer Perspective: Essential Optimisation Strategies @ Work.” Joe began by stating that Optimisation (online testing and targeting)  should be a core capability for any competent analytics program. The world is...
12