Hacking Amazon Assistant – Lessons Learnt

If you're not sure what Amazon Assistant is, have a read of this article first: Amazon might be hurting your business more than you realise Disclaimer: In this case, "hacking" refers to gaining an understanding of code that sat on our machines. For the purpose of this blog and investigation we didn't gain access to protected environments - a little because...

Honey – I shrunk the conversion rate

In recent months, we’ve written about and spoken with numerous businesses about the impact that Amazon Assistant has on businesses. For those who aren’t aware of it - Amazon built a browser extension, downloaded by hundreds of thousands of users. It waits for your users to browse a product that Amazon sells, and then presents a bar across the top of...

The Hourly Model Doesn’t Work!

The hourly model (or daily rate) is the norm for most companies looking to interact with 3rd party companies. For years, it's seemed logical for most services that you pay for a certain amount of time from a company, and expect certain outcomes in that time. The hourly model is, however, extremely broken. Sentiment: Let's start with sentiment. An hourly model suggests...

Social Proofing served 5 ways

Social Proofing has proven to be an important persuasive factor in driving sales over the last few years. The key behind this technique is the common understanding that if a lot of people are doing the same thing, it should indicate something useful that’s worth reinforcing. Can I use Social Proofing? No matter what you’re selling - Clothes, Holidays, Insurance - Social...

Lifting conversion rates with Geo-Targeting

This is a guest blog on the power of geo-targeting from one of our Aussie partners, KRAKENDATA.   The more you work with website visitors and try to understand their needs, preferences and behaviours - the more you realise that they are not all the same. They use different devices, have very different demographics (male v female, young v old etc.) and...

Amazon might be hurting your business more than you realise

Amazon are big - we all understand this. Their success over the last 5 years has been widely-used to excuse the failure of numerous traditional bricks-and-mortar stores, and their earnings certainly go some way to validating this: Ref: https://www.statista.com/statistics/266288/annual-et-income-of-amazoncom te/ The Amazon Assistant However, what you might not realise is that alongside the 300 million users of Amazon’s retail website/s, many users run...

The Craziest Button Test Ever Made

The Craziest Button Test Ever Made: An exercise in thinking out of the box. Button tests are for Day 1 AB Testers, right? I mean, we’ve all looked at Blue vs. Red, Buy now vs. Add to bag, and now we’re ready for Personalisation. Things aren’t always as they seem, and in our world things seem to stretch as far as you’re...
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