PLEASE DON’T GO! Three Exit Intent Technology Tactics That Won’t Annoy Your Visitors
Exit intent technology. Digital marketing’s version of KC and The Sunshine Band’s “Please don’t go.”
We’ve proven over and over through A/B testing that using exit intent technology to trigger an overlay can be an extremely effective way of salvaging abandoning visitors. Examples of triggered content include the proposition of discount codes or newsletter sign-up prompts. Some might argue these interruptions...