By Tom Waterfall

PLEASE DON’T GO! Three Exit Intent Technology Tactics That Won’t Annoy Your Visitors

Exit intent technology. Digital marketing’s version of KC and The Sunshine Band’s “Please don’t go.” We’ve proven over and over through A/B testing that using exit intent technology to trigger an overlay can be an extremely effective way of salvaging abandoning visitors. Examples of triggered content include the proposition of discount codes or newsletter sign-up prompts. Some...
By Tom Waterfall

Moneysupermarket.com Wins Gold from WhichTestWon for Best Financial Multivariate Testing

Webtrends is pleased to congratulate UK customer Moneysupermarket.com for winning a Gold Ribbon at the recent WhichTestWon awards celebrating the Best 31 Online A/B & Multivariate Tests. Moneysupermarket.com, the leading British price comparison website specialising in financial services, insurance and travel products, won the honor for running a multivariate test in the Credit Cards channel that looked to...
By Tom Waterfall

Embarrassing Predictions: A foray into mobile and tablet optimisation (Part 3)

  Welcome back. I hope you have been following my three-part blog series on tablet and mobile optimization. In this third and final part, I will conclude my top four considerations for optimizing on mobile and tablet devices. Enjoy! 1.       Form over follows function Let’s be honest: smartphones and tablets are not great for data entry. Input areas are often too small, options too...