When to stop the test

How do I know when to stop my test? How long should my test run for? What factors should I be considering when I am looking to stop my test?... These are questions we often hear from our clients. Sometimes in conversion rate optimisation the answer is straightforward... Your test has reached statistical significance and either your hypothesis has been proven right or wrong, so you can stop...

My data Vs your data … why do they differ?

Data is known as an unquestionable fact! Everyone uses reporting to understand what is happening on their site to then understand why it is happening and what actions to take. However, the way data is presented can differ massively depending on the criteria of each reporting system. For example, wonder why your data in Google Analytics differs from what...

How to make your Optimisation Program more efficient (Part 1)

This week we will be discussing the concept of a Conversion package. Some Optimisation platforms only allow for a small number of conversions per test. There are many reasons for this: Cost (GBP and Resources)Dev Implementation time for adding trackingQA time to make sure the tracking is workingCould lead to confusion of the main KPI At Webtrends Optimize if you have a Managed Service...

What’s the Optimal?

What’s the Optimal? It’s exam season in the UK at the moment, where this week and last, students here will be receiving their results. So in that vein I decided to set our Optimisation services team a little test of their own a few weeks back… I’ve seen a few clients get muddled between the various components of conversion rates, potentially leading...

Why do I need a single view of my customer?

A single customer view has been the dream of many a marketer for years, but there are still very few organisations that are living that dream. This poses two questions Why do we need to have a single view of our customer? Why are there so few organisations that have achieved it? “I am a snowflake” You may have heard this saying,...

Think Fast: Why Real-Time Data Will Become Essential to Marketing

It’s a pretty basic concept: Listen carefully to your customers and you will learn more about them. The more you hear, the more likely you will meet their needs. To do this effectively in today’s always-connected world, you must now listen to the massive amounts data generated from customer interactions with your brand. Data gathered from customer web browsing, purchasing history and...

Can Marketing Lead the Customer Experience?

Customer experience was the focus of the recent Forrester Research’s Marketing 2016 Forum for Marketing Leaders in New York City. The event included innovators from brands like MGM Resorts, Kimberly-Clark and Flex. From the start the stage was set. Carl Doty, Forrester’s VP Group Director, shared how marketing is entering a post-digital age. According to Forrester’s Customer Experience Index (CX...