To Protect and Serve: Optimisation Solutions Must Take Security and Privacy Seriously

Optimisation solutions sit between your content and your users – invisibly collecting information and serving content that defines the customer experience. That places a great deal of responsibility on the optimisation vendor to protect the integrity of the relationship you’ve established with the user in the first place. This is especially important when you test behind the login, within a...

How to Build a Financial Services Optimisation Team

Financial service organisations are constantly seeking the greatest return on investment (ROI) from each touch point and channel in their customers’ journeys. The rapid maturation of digital optimisation – content and experience testing or behavioural targeting – offers reliable and consistent improvement in customer experiences. For financial organisations that constantly work to improve their relationships with each customer, client or member,...

4 Ways to Improve Customer Experience in the Financial Services Industry

The digital landscape for banks, credit unions and other financial services companies has become increasingly complex. At the heart of this complexity is the omni-channel journey – customers using multiple touch points on digital, mobile and in-person. In fact, a new white paper from Frost & Sullivan shows that an overwhelming majority of customers (88 percent) use two or more...

Taking the Customer Experience All the Way to the Bank

Earlier this week, we were down in Miami at NetFinance, a multi-channel marketing conference targeted specifically at financial institutions. During the show, we met with banks and various financial institutions to identify their struggles and provide suggestions on how to help them better understand their online customers. Webtrends optimize at NetFinance Online banking and financial services are industries that have seen exponential...