Personalisation is More Than Using Someone’s Name

It’s no surprise to marketers that the more targeted and personal they can get with their communications and experiences, the more they’ll convert consumers into buyers – and, better yet, build customer loyalty. In a highly competitive marketplace, such as travel, loyalty is like gold. Unfortunately, even with all the data and technology available to travel marketers, many still struggle...

Webtrends brings new features to its Optimize visual editor for testing and targeting

Enterprise marketers face unique challenges when optimizing their digital properties: How can my multiple teams test simultaneously without encountering poor or broken experiences? Can I test experiences that span multiple domains? These same marketers also feel the universal pains of limited bandwidth and are often stretched to find the right resources and expertise that will ensure a successful optimization program. If these...

Keeping Up With Travel Marketers in Changing Times

Keeping Up With Travel Marketers in Changing Times Travel is an industry that was once dominated by face-to-face and phone engagement. These days, travelers are increasingly focused on digital, not human, interaction. A successful travel marketing strategy requires understanding the rapidly-changing customer journey from destination inspiration and research to booking to post-stay social engagement. It seems that each day there is something...

New view into contextual personalisation

Our just-released slideshare on contextual personalization tells the story of Jill and how marketers can avoid her spam folder. A recent survey in the UK found that brand spam drives consumers crazy. In fact, the average Brit has 260 unopened emails in his or her inbox. Fortunately, by using contextual personalization, companies have the opportunity to create customer messaging and...

New technologies are changing the face of personalisation

Recently, I presented at Marketo’s Marketers First virtual conference on the topic of new opportunities for marketers to provide integrated digital experiences. My session discussed the evolution of digital marketing and how new technologies have opened the door to real-time access to the customer journey across digital channels and devices – allowing for the creation of powerful personalized experiences. Up until...

Personalise! and Provide the Best Digital Experience

“Tim, try our new & improved product today!” “Tim, your cat Gracie is in need of brand x flee treatment!” I’m developing a condition. One where I’m blind to personalized offers. I was more apt to develop this condition because of my career choice, but I have a sneaking hunch that my friends are infected with this condition as well. Since an...

What Should You Expect from a Testing Tool?

  Today we will look at what you should expect from good testing tools in your marketing programs and campaigns. In my previous blogs, I showed that: Decision making requires causal relationships. The causal relationships can be found only through carefully performed experimentation, the process that is not that different from the scientific method. I also mentioned at the end of my last blog...
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