Why CRO is good for small business

What is Conversion Rate Optimisation (CRO), and why does it matter? Conversion Rate Optimisation is the process of tailoring your whole online experience to be focused on the visitor, reducing points of friction with the added advantage of helping you to improve your conversion rates. Until recently optimising your web pages to provide a more personalised experience to visitors has seemed to...

Light at the end of the funnel

  Let’s fix some common problems with the dark side of the checkout funnel – Payment Pages. Payment pages are very much the dark side of a purchase process. It’s where final decisions are made, money is exchanged, and you live with the regret of buying a vegetable spiralizer from Amazon at 2am. Convincing users to make a purchase is never easy (unless...

Helloooo (is it me / this) you’re looking for?

Hello Bars, Nano Bars, Notification Bars or whatever you want to call the long sticky promotional banner on your site are great ways to generate leads, host announcements, gather email subscribers and so much more. In essence they get the KPI done! Hello Bars are the gentle reminders you need on your site; subtle enough so not to freak out your...

Taking the Customer Experience All the Way to the Bank

Earlier this week, we were down in Miami at NetFinance, a multi-channel marketing conference targeted specifically at financial institutions. During the show, we met with banks and various financial institutions to identify their struggles and provide suggestions on how to help them better understand their online customers. Webtrends optimize at NetFinance Online banking and financial services are industries that have seen exponential...

Personalise! and Provide the Best Digital Experience

“Tim, try our new & improved product today!” “Tim, your cat Gracie is in need of brand x flee treatment!” I’m developing a condition. One where I’m blind to personalized offers. I was more apt to develop this condition because of my career choice, but I have a sneaking hunch that my friends are infected with this condition as well. Since an...

Website Testing to Maximise ROI

  Travel writer Harvey Chipkin wrote in MediaPost today about the importance of testing web sites frequently to ensure their maximum potential. He highlighted the experience of Italian airline Alitalia, a Webtrends Optimize customer, as a successful example. Here are highlights from the article:  “When it comes to websites – no matter the platform or device – looks count. It shouldn’t be...

Five Tips for Optimising Your Conversion Funnel

  Our testing and content targeting strategy  tips come from 15 years of working with top brands and seeing first-hand the remarkable conversion results they get by following these insider tactics. As promised, here are a few more tips for optimizing your conversion funnel (plus a bonus tip of advice):  Stick to your testing schedule It’s so easy when you’re too busy...
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