Impact of Covid-19 and customer behaviour

Customers are critical for any business, the earlier you understand your customers the more effectively you can react to their needs in the future. Abraham Lincoln famously said, “The best way to predict the future is to create it.”  During this lockdown, I have read lots of reports, based on surveys and analysis conducted by various marketing research companies, which try...

Hacking Amazon Assistant – Lessons Learnt

If you're not sure what Amazon Assistant is, have a read of this article first: Amazon might be hurting your business more than you realise Disclaimer: In this case, "hacking" refers to gaining an understanding of code that sat on our machines. For the purpose of this blog and investigation we didn't gain access to protected environments - a little because...

Honey – I shrunk the conversion rate

In recent months, we’ve written about and spoken with numerous businesses about the impact that Amazon Assistant has on businesses. For those who aren’t aware of it - Amazon built a browser extension, downloaded by hundreds of thousands of users. It waits for your users to browse a product that Amazon sells, and then presents a bar across the top of...

Why CRO is good for small business

What is Conversion Rate Optimisation (CRO), and why does it matter? Conversion Rate Optimisation is the process of tailoring your whole online experience to be focused on the visitor, reducing points of friction with the added advantage of helping you to improve your conversion rates. Until recently optimising your web pages to provide a more personalised experience to visitors has seemed to...

Light at the end of the funnel

  Let’s fix some common problems with the dark side of the checkout funnel – Payment Pages. Payment pages are very much the dark side of a purchase process. It’s where final decisions are made, money is exchanged, and you live with the regret of buying a vegetable spiralizer from Amazon at 2am. Convincing users to make a purchase is never easy (unless...

Helloooo (is it me / this) you’re looking for?

Hello Bars, Nano Bars, Notification Bars or whatever you want to call the long sticky promotional banner on your site are great ways to generate leads, host announcements, gather email subscribers and so much more. In essence they get the KPI done! Hello Bars are the gentle reminders you need on your site; subtle enough so not to freak out your...

Taking the Customer Experience All the Way to the Bank

Earlier this week, we were down in Miami at NetFinance, a multi-channel marketing conference targeted specifically at financial institutions. During the show, we met with banks and various financial institutions to identify their struggles and provide suggestions on how to help them better understand their online customers. Webtrends optimize at NetFinance Online banking and financial services are industries that have seen exponential...
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