Lifting conversion rates with Geo-Targeting

This is a guest blog on the power of geo-targeting from one of our Aussie partners, KRAKENDATA.   The more you work with website visitors and try to understand their needs, preferences and behaviours - the more you realise that they are not all the same. They use different devices, have very different demographics (male v female, young v old etc.) and...

Online Wine Retailer Tests Its Way to Huge Conversion Lift

Australia’s largest online wine retailer, Cracka Wines, realised a significant lift in sales conversions using multivariate testing on its website. “We started off using Webtrends Optimize tentatively to see how it could improve customers’ awareness of special offers,” said Dean Taylor, CEO at Cracka Wines. “The subsequent conversion uplift we saw from what we originally thought were simple changes was astounding....