Category: Industry Comment
The hourly model (or daily rate) is the norm for most companies looking to interact with 3rd party companies. For years, it's seemed logical for most services that you pay for a certain amount of time from a company, and expect certain outcomes in that time. The hourly model is, however, extremely broken.
Sentiment:
Let's start with sentiment. An hourly model suggests...
We're lucky enough to have worked with numerous clients within the travel industry over the years, and due to the presence of the World Travel Market Event this week we thought it would be worthwhile and helpful to highlight a couple of our test findings.
Test Idea 1: Showing returning customers what they last viewed or searched for.
This has proven to...
“Many of the truths we cling to depend greatly on our own point of view”
I have been working in the CRO industry for over 5 years now. An industry that’s seen enormous change with so many vendors coming and going (or being swallowed up by the giants). Some are rising and some falling, and some are changing their approach,...
Who doesn’t want to improve their conversion rates? In my last post I discussed onsite retargeting but if you haven’t started your conversion rate optimisation (CRO) journey then it’s going to be hard to test the impact of this. The thing is – everyone’s trying to convince you that they specialise in optimisation, CRO, personalisation, AB testing etc. so how can you...
The sheer scale of Microsoft still amazes me to this day. I have been a regular at the Redmond campus for the past few years since I started my role as an Optimisation Consultant with Webtrends. Microsoft is an amazing place of innovation, complexity and continuous change. It really exemplifies the definition of an enterprise business.
Microsoft has been using Webtrends...
I attended the Customer Experience Exchange for Financial Services a couple of weeks ago and had several in-depth conversations with executives responsible for customer experience. These were representatives from some of the largest banks and insurance companies in the U.S. Clearly, customer experience is top of mind for these companies and is considered a cross-functional discipline that sometimes is owned...
In our line of work, putting your intuition on the line is the norm. Predictions – albeit with some measure of a hypothesis – are what we do, and we often get them wrong. When we look back at some of the predictions made in the technology space in the last 150 odd years, we realize some of our predictions...
Travel writer Harvey Chipkin wrote in MediaPost today about the importance of testing web sites frequently to ensure their maximum potential. He highlighted the experience of Italian airline Alitalia, a Webtrends Optimize customer, as a successful example. Here are highlights from the article:
“When it comes to websites – no matter the platform or device – looks count. It shouldn’t be...
