Why Webtrends Optimize?

At Webtrends Optimize…. …we help businesses increase online conversions...…we maximise the ROI from their website and other digital assets……on average our clients achieve a 26-times return on their investment……our simple approach and market-leading technology allows experimentation without restrictions……we have an absolute focus on the customer at all times……we understand one size rarely fits all, and that ethos is at the core...

Episerver acquires Optimizely

You will no doubt have heard that Optimizely have been acquired by Episerver. You may think that this is a good idea, or you may believe that where there is change, especially in the IT industry, there are rarely many customer benefits of being acquired. I would like to share a few thoughts on how we at Webtrends Optimize view this...

The Hourly Model Doesn’t Work!

The hourly model (or daily rate) is the norm for most companies looking to interact with 3rd party companies. For years, it's seemed logical for most services that you pay for a certain amount of time from a company, and expect certain outcomes in that time. The hourly model is, however, extremely broken. Sentiment: Let's start with sentiment. An hourly model suggests...

Travel – What helps the buying process?

We're lucky enough to have worked with numerous clients within the travel industry over the years, and due to the presence of the World Travel Market Event this week we thought it would be worthwhile and helpful to highlight a couple of our test findings. Test Idea 1: Showing returning customers what they last viewed or searched for. This has proven to...

Re-align your perception

“Many of the truths we cling to depend greatly on our own point of view” I have been working in the CRO industry for over 5 years now. An industry that’s seen enormous change with so many vendors coming and going (or being swallowed up by the giants). Some are rising and some falling, and some are changing their approach,...

Improving the “employee journey” is key to optimising the customer experience

I attended the Customer Experience Exchange for Financial Services a couple of weeks ago and had several in-depth conversations with executives responsible for customer experience. These were representatives from some of the largest banks and insurance companies in the U.S. Clearly, customer experience is top of mind for these companies and is considered a cross-functional discipline that sometimes is owned...