The future of retail is still strong, but different.

  Driving your customers online. We are all hearing that retail outlets are not performing as well as they have been and the advent of online shopping is growing. There’s no doubt that there are two attracting forces at work that are accelerating online purchasing. 1) A push for retailers to reduce cost 2) Consumers drive towards convenience Both are extremely powerful forces that combined...

Think Fast: Why Real-Time Data Will Become Essential to Marketing

It’s a pretty basic concept: Listen carefully to your customers and you will learn more about them. The more you hear, the more likely you will meet their needs. To do this effectively in today’s always-connected world, you must now listen to the massive amounts data generated from customer interactions with your brand. Data gathered from customer web browsing, purchasing history and...

Simple Steps to Optimise Responsive and Adaptive Design Websites

Common goal of responsive design and adaptive design websites: Create consistent, optimised experiences for visitors on any device. Common goal of an optimisation program: Create good overall visitor experiences that yield business results by testing what works and what doesn’t. With these similarities in desired outcomes, it seems intuitive that any company investing in a responsive or adaptive design website, would simultaneously...

How to Get More From Your Mobile Marketing Dollars

Marketers are spending more and more on mobile advertising with no signs of slowing down. In fact, U.S. mobile advertising will grow from $12 billion in 2015 to $19 billion in 2018 according to PwC. Unfortunately, in today’s economy, a lot of that money isn’t being well spent. The problem: Treating mobile as a silo rather than a touch point in...

Mobile Landing Page Functionality

  It is very important for online retailers to invest in mobile-specific landing pages. There are many online retailers, yet some of them lack fully optimized mobile landing pages.  A higher percentage of people make purchases on mobile phones now, and this will only increase in years to come. During Cyber weekend, mobile sales increased to 16%. Mobile queries turn into calls or...

Embarrassing Predictions: A foray into mobile and tablet optimisation (Part 3)

  Welcome back. I hope you have been following my three-part blog series on tablet and mobile optimization. In this third and final part, I will conclude my top four considerations for optimizing on mobile and tablet devices. Enjoy! 1.       Form over follows function Let’s be honest: smartphones and tablets are not great for data entry. Input areas are often too small, options too...