What’s the Optimal?

What’s the Optimal? It’s exam season in the UK at the moment, where this week and last, students here will be receiving their results. So in that vein I decided to set our Optimisation services team a little test of their own a few weeks back… I’ve seen a few clients get muddled between the various components of conversion rates, potentially leading...

The Craziest Button Test Ever Made

The Craziest Button Test Ever Made: An exercise in thinking out of the box. Button tests are for Day 1 AB Testers, right? I mean, we’ve all looked at Blue vs. Red, Buy now vs. Add to bag, and now we’re ready for Personalisation. Things aren’t always as they seem, and in our world things seem to stretch as far as you’re...

A Perfect Fit: Mindjet, Agile Marketing and Optimisation

Believing strongly in Agile Marketing is part of the reason why I’ve devoted the last six years of my career to consulting with clients on how to better test their sites and optimize their marketing. Learn How Mindjet Partners with Webtrends to Optimize Their Digital Marketing and Win Sales From the Competition Recently, I’ve been working closely with Mindjet, an innovation management software...

Five Steps to Drive Double-Digit Conversion Lift

If you followed the recommendations in part one of this series, you’re now convinced that testing is important. And you’re committed to relying on data instead of listening to HIPPOs (the highest paid person’s opinion) when it comes to your online presence. Congratulations on your new point of view. Making modifications based on test results can generate amazing success – in...

Moneysupermarket.com Wins Gold from WhichTestWon for Best Financial Multivariate Testing

Webtrends optimize is pleased to congratulate UK customer Moneysupermarket.com for winning a Gold Ribbon at the recent WhichTestWon awards celebrating the Best 31 Online A/B & Multivariate Tests. Moneysupermarket.com, the leading British price comparison website specialising in financial services, insurance and travel products, won the honor for running a multivariate test in the Credit Cards channel that looked to better understand visitor...

Why You Need to Stop Listening to HIPPOs + Start Testing

Is your website optimization program managed by a HIPPO? That is, the Highest Paid Person’s Opinion? If so, you’re likely stuck in a rut of making site changes, analyzing behavior and conversion rates, implementing new changes as a result, analyzing those changes, and so on. Multivariate testing (MVT) stops the endless cycle of change-and-analyze dead in its tracks. It shows with certainty—and...