What’s the Optimal?

What’s the Optimal? It’s exam season in the UK at the moment, where this week and last, students here will be receiving their results. So in that vein I decided to set our Optimisation services team a little test of their own a few weeks back… I’ve seen a few clients get muddled between the various components of conversion rates, potentially leading...

The Craziest Button Test Ever Made

The Craziest Button Test Ever Made: An exercise in thinking out of the box. Button tests are for Day 1 AB Testers, right? I mean, we’ve all looked at Blue vs. Red, Buy now vs. Add to bag, and now we’re ready for Personalisation. Things aren’t always as they seem, and in our world things seem to stretch as far as you’re...