The Craziest Button Test Ever Made

The Craziest Button Test Ever Made: An exercise in thinking out of the box. Button tests are for Day 1 AB Testers, right? I mean, we’ve all looked at Blue vs. Red, Buy now vs. Add to bag, and now we’re ready for Personalisation. Things aren’t always as they seem, and in our world things seem to stretch as far as you’re...

Website Testing 101: A/B vs. Multivariate Testing

If you’re a marketer, you’re probably familiar with this conversation (or one much like it): “Hey, our homepage is getting pretty boring. Let’s make some changes. I think we need a new image for our hero. And what about updating the color of that button? I think green would look better.” Another colleague: “Yeah, I think we should add a customer testimonial...

What to Do When Your Website Test is Inconclusive

The foundation of any good testing and optimization program are your hypotheses. A good hypothesis creates a strong framework for analyzing the interaction between your website visitors and your site’s user experience. Your hypothesis delineates your beliefs about your audience, your beliefs about your user experience and your beliefs about change. A test hypothesis should encompass several elements: • An explanation why...

Webtrends brings new features to its Optimize visual editor for testing and targeting

Enterprise marketers face unique challenges when optimizing their digital properties: How can my multiple teams test simultaneously without encountering poor or broken experiences? Can I test experiences that span multiple domains? These same marketers also feel the universal pains of limited bandwidth and are often stretched to find the right resources and expertise that will ensure a successful optimization program. If these...

What does it take to provide enterprise-class optimisation? More than a pretty face.

In the early days of optimization, everything was about science and measurement. Solutions gladly exposed the fact that they support a/b/n, split and multivariate testing (proudly proclaiming support for not only full-factorial, but also Taguchi or fractional factorial). Reporting provided multiple reports with an ability to export or extract that data for further analysis in Excel or some kind of...

A Perfect Fit: Mindjet, Agile Marketing and Optimisation

Believing strongly in Agile Marketing is part of the reason why I’ve devoted the last six years of my career to consulting with clients on how to better test their sites and optimize their marketing. Learn How Mindjet Partners with Webtrends to Optimize Their Digital Marketing and Win Sales From the Competition Recently, I’ve been working closely with Mindjet, an innovation management software...

Five Steps to Drive Double-Digit Conversion Lift

If you followed the recommendations in part one of this series, you’re now convinced that testing is important. And you’re committed to relying on data instead of listening to HIPPOs (the highest paid person’s opinion) when it comes to your online presence. Congratulations on your new point of view. Making modifications based on test results can generate amazing success – in...

Moneysupermarket.com Wins Gold from WhichTestWon for Best Financial Multivariate Testing

Webtrends optimize is pleased to congratulate UK customer Moneysupermarket.com for winning a Gold Ribbon at the recent WhichTestWon awards celebrating the Best 31 Online A/B & Multivariate Tests. Moneysupermarket.com, the leading British price comparison website specialising in financial services, insurance and travel products, won the honor for running a multivariate test in the Credit Cards channel that looked to better understand visitor...

Why You Need to Stop Listening to HIPPOs + Start Testing

Is your website optimization program managed by a HIPPO? That is, the Highest Paid Person’s Opinion? If so, you’re likely stuck in a rut of making site changes, analyzing behavior and conversion rates, implementing new changes as a result, analyzing those changes, and so on. Multivariate testing (MVT) stops the endless cycle of change-and-analyze dead in its tracks. It shows with certainty—and...

How to Increase Revenue + Drive Conversions with Multivariate Testing

As one company executive stated during a recent optimization presentation, “Testing your content is like a license to print money.” For those familiar with optimization, there’s no doubt about it. Online testing and content targeting are the only sure methods for finding out what your customers respond to on a digital property, and what gets them to convert. Before you start your...