Looking Through the Eye of a Needle

In the age of tablets, mobiles, desktops, laptops, watches – all of which can now render a website, I find it amazing how many people still seem to neglect the varied experiences that each device delivers and design websites according to each device type. Having a single website design across multiple devices is like trying to view a beautiful panorama through...

Simple Steps to Optimise Responsive and Adaptive Design Websites

Common goal of responsive design and adaptive design websites: Create consistent, optimised experiences for visitors on any device. Common goal of an optimisation program: Create good overall visitor experiences that yield business results by testing what works and what doesn’t. With these similarities in desired outcomes, it seems intuitive that any company investing in a responsive or adaptive design website, would simultaneously...

Website Testing to Maximise ROI

  Travel writer Harvey Chipkin wrote in MediaPost today about the importance of testing web sites frequently to ensure their maximum potential. He highlighted the experience of Italian airline Alitalia, a Webtrends Optimize customer, as a successful example. Here are highlights from the article:  “When it comes to websites – no matter the platform or device – looks count. It shouldn’t be...