Our just-released slideshare on contextual personalization tells the story of Jill and how marketers can avoid her spam folder. A recent survey in the UK found that brand spam drives consumers crazy. In fact, the average Brit has 260 unopened emails in his or her inbox. Fortunately, by using contextual personalization, companies have the opportunity to create customer messaging and experiences that are highly relevant – and appreciated!

Take a few minutes to flip through this presentation for some helpful facts and tips on how you can avoid becoming brand spam.