Mobile Landing Page Functionality

It is very important for online retailers to invest in mobile-specific landing pages. There are many online retailers, yet some of them lack fully optimized mobile landing pages.  A higher percentage of people make purchases on mobile phones now, and this will only increase in years to come. During Cyber weekend, mobile sales increased to 16%. Mobile queries...

Embarrassing Predictions: A foray into mobile and tablet optimisation (Part 3)

  Welcome back. I hope you have been following my three-part blog series on tablet and mobile optimization. In this third and final part, I will conclude my top four considerations for optimizing on mobile and tablet devices. Enjoy! 1.       Form over follows function Let’s be honest: smartphones and tablets are not great for data entry. Input areas are often too small, options too...

Website Testing to Maximise ROI

  Travel writer Harvey Chipkin wrote in MediaPost today about the importance of testing web sites frequently to ensure their maximum potential. He highlighted the experience of Italian airline Alitalia, a Webtrends Optimize customer, as a successful example. Here are highlights from the article:  “When it comes to websites – no matter the platform or device – looks count. It shouldn’t be...

Five Tips for Optimising Your Conversion Funnel

  In our last Webtrends Optimization blog, we shared five tips for making the most of your testing and content targeting strategy. These tips come from 15 years of working with top brands and seeing first-hand the remarkable conversion results they get by following these insider tactics. As promised, here are the second five tips for optimizing your conversion funnel (plus...

Are Your Site Visitors Getting What They Need?

  One of Webtrends’ clients is a Fortune 500 telecommunications equipment company with customers that include police departments, fire departments and emergency medical services. These customers go to the source when shopping for the client’s products, so it wanted to make sure its website visitors got the best, most current product information available, easily–and that they didn’t...