Moneysupermarket.com Wins Gold from WhichTestWon for Best Financial Multivariate Testing

Webtrends is pleased to congratulate UK customer Moneysupermarket.com for winning a Gold Ribbon at the recent WhichTestWon awards celebrating the Best 31 Online A/B & Multivariate Tests. Moneysupermarket.com, the leading British price comparison website specialising in financial services, insurance and travel products, won the honor for running a multivariate test in the Credit Cards channel that looked to...

The Future of Optimisation and Customer Perspectives

Joe Stanhope, Principal Analyst at Forrester Research, took the stage at Engage yesterday to provide a keynote on “Optimization: A Look Ahead” followed by an all-star panel of brands discussing “The Customer Perspective: Essential Optimization Strategies @ Work.” Joe began by stating that Optimization (online testing and targeting)  should be a core capability for any competent analytics program. The world is...

Mobile Landing Page Functionality

It is very important for online retailers to invest in mobile-specific landing pages. There are many online retailers, yet some of them lack fully optimized mobile landing pages.  A higher percentage of people make purchases on mobile phones now, and this will only increase in years to come. During Cyber weekend, mobile sales increased to 16%. Mobile queries...

Embarrassing Predictions: A foray into mobile and tablet optimisation (Part 3)

  Welcome back. I hope you have been following my three-part blog series on tablet and mobile optimization. In this third and final part, I will conclude my top four considerations for optimizing on mobile and tablet devices. Enjoy! 1.       Form over follows function Let’s be honest: smartphones and tablets are not great for data entry. Input areas are often too small, options too...