Embarrassing Predictions: A foray into mobile and tablet optimisation (Part 3)

  Welcome back. I hope you have been following my three-part blog series on tablet and mobile optimization. In this third and final part, I will conclude my top four considerations for optimizing on mobile and tablet devices. Enjoy! 1.       Form over follows function Let’s be honest: smartphones and tablets are not great for data entry. Input areas are often too small, options too...

Website Testing to Maximise ROI

  Travel writer Harvey Chipkin wrote in MediaPost today about the importance of testing web sites frequently to ensure their maximum potential. He highlighted the experience of Italian airline Alitalia, a Webtrends Optimize customer, as a successful example. Here are highlights from the article:  “When it comes to websites – no matter the platform or device – looks count. It shouldn’t be...

Five Tips for Optimising Your Conversion Funnel

  In our last Webtrends Optimization blog, we shared five tips for making the most of your testing and content targeting strategy. These tips come from 15 years of working with top brands and seeing first-hand the remarkable conversion results they get by following these insider tactics. As promised, here are the second five tips for optimizing your conversion funnel (plus...

Are Your Site Visitors Getting What They Need?

  One of Webtrends’ clients is a Fortune 500 telecommunications equipment company with customers that include police departments, fire departments and emergency medical services. These customers go to the source when shopping for the client’s products, so it wanted to make sure its website visitors got the best, most current product information available, easily–and that they didn’t...

How Webtrends Optimize Yielded A $2.5 Million Payout for Major Online Retailer

    Motorcycle Superstore recently utilized  Webtrends Optimize for a series of A/B tests to fine-tune its online checkout process, and ultimately maximized its shopping cart performance. The tests unlocked $2.5 million in additional incremental revenue for the Superstore. As interest in site testing and adoption of it grows, we’re seeing a burgeoning trend: significant and planned site tests...

4 Ways to Improve Your Submit Button

When looking to improve conversion rates we often first look to the type of media we’re using to drive traffic to our site. However, there are some easy ways to improve our marketing performance right on our own site! By improving the click through rate on submit buttons you can potentially increase your marketing performance quickly and...