Your website test was inconclusive – now what?

As more and more companies implement testing programs to determine optimal website content for their customers, it’s important to understand that all tests are valuable – even the ones that don’t appear so. In a recent article on Business2Community , I explain why inconclusive tests happen and why they aren’t cause for frustration. Read the article to find out four common...

The Power of Optimize

Recently, I spoke to a group of statisticians at the Joint Research Conference in Seattle about website testing. During the presentation, I explained the complex technology that underpins Optimize, our testing solution, but also highlighted the fact that we developed it to be used by marketers, not statisticians. It’s designed to let marketers run tests to determine which content works...

A Perfect Fit: Mindjet, Agile Marketing and Optimisation

Believing strongly in Agile Marketing is part of the reason why I’ve devoted the last six years of my career to consulting with clients on how to better test their sites and optimize their marketing. Learn How Mindjet Partners with Webtrends to Optimize Their Digital Marketing and Win Sales From the Competition Recently, I’ve been working closely with Mindjet, an innovation management software...

Taking the Customer Experience All the Way to the Bank

Earlier this week, we were down in Miami at NetFinance, a multi-channel marketing conference targeted specifically at financial institutions. During the show, we met with banks and various financial institutions to identify their struggles and provide suggestions on how to help them better understand their online customers. Webtrends optimize at NetFinance Online banking and financial services are industries that have seen exponential...

5 Ways to Optimise Your Event Marketing

Last week, we sponsored Shop.org, one of the world’s biggest and most important conferences for digital retailers. But this wasn’t just business as usual. Like many of you, a big part of our event focus centers on delivering a booth experience that genuinely resonates. Sometimes that comes in the form of a can’t-miss visual hook, other times it’s an exciting social...

Personalise! and Provide the Best Digital Experience

“Tim, try our new & improved product today!” “Tim, your cat Gracie is in need of brand x flee treatment!” I’m developing a condition. One where I’m blind to personalized offers. I was more apt to develop this condition because of my career choice, but I have a sneaking hunch that my friends are infected with this condition as well. Since an...