How Webtrends Optimize Yielded A $2.5 Million Payout for Major Online Retailer

    Motorcycle Superstore recently utilized  Webtrends Optimize for a series of A/B tests to fine-tune its online checkout process, and ultimately maximized its shopping cart performance. The tests unlocked $2.5 million in additional incremental revenue for the Superstore. As interest in site testing and adoption of it grows, we’re seeing a burgeoning trend: significant and planned site tests...

4 Ways to Improve Your Submit Button

When looking to improve conversion rates we often first look to the type of media we’re using to drive traffic to our site. However, there are some easy ways to improve our marketing performance right on our own site! By improving the click through rate on submit buttons you can potentially increase your marketing performance quickly and...