Turn PPC clicks into conversions

As an Optimisation consultant, I often get asked about getting the most from Pay Per Click (PPC) landing pages. So I thought that I would share my top 10 best practices for creating and optimising landing pages that will maximise the ROI for your PPC campaigns. I will also share how you can take this to the next level to...

Why do I need a single view of my customer?

A single customer view has been the dream of many a marketer for years, but there are still very few organisations that are living that dream. This poses two questions Why do we need to have a single view of our customer? Why are there so few organisations that have achieved it? “I am a snowflake” You may have heard this saying,...

Building an Agile Optimisation Team

Increasing numbers of businesses are on the path to becoming ‘Agile’, and yet they often find it hard to envision how Agile principles will translate in the day-to-day running of an optimisation team, particularly if they are in the process of building this team anew. Who should be involved in an Agile optimisation team? What core principles should be applied? Can...

The future of retail is still strong, but different.

  Driving your customers online. We are all hearing that retail outlets are not performing as well as they have been and the advent of online shopping is growing. There’s no doubt that there are two attracting forces at work that are accelerating online purchasing. 1) A push for retailers to reduce cost 2) Consumers drive towards convenience Both are extremely powerful forces that combined...

Light at the end of the funnel

  Let’s fix some common problems with the dark side of the checkout funnel – Payment Pages. Payment pages are very much the dark side of a purchase process. It’s where final decisions are made, money is exchanged, and you live with the regret of buying a vegetable spiralizer from Amazon at 2am. Convincing users to make a purchase is never easy (unless...