Simple Steps to Optimise Responsive and Adaptive Design Websites

Common goal of responsive design and adaptive design websites: Create consistent, optimised experiences for visitors on any device. Common goal of an optimisation program: Create good overall visitor experiences that yield business results by testing what works and what doesn’t. With these similarities in desired outcomes, it seems intuitive that any company investing in a responsive or adaptive design website, would simultaneously...

Three Travel Success Stories for the Holidays

Have you booked your holiday travel yet? Me neither. Guess what, we’re not alone. The prime time for booking holiday flights is between November 17 and December 14. Even later for hotel stays. So the good news is marketers still have time to reach holiday travellers. Customer booking journeys can be complex. By using measurement, A/B and MVT testing and targeting, and...

Scalable Optimisation Ensures That Customers Get the Experiences You Intend

So far in our optimisation blog series, we have discussed the top 10 attributes of an enterprise optimisation program, ease of use, and collaboration and how they all play into the creation of customer experiences for the purposes of testing and targeting. Now I’d like to address the basic fact that optimisation solutions deliver experiences to customers and for enterprise...

Online Wine Retailer Tests Its Way to Huge Conversion Lift

Australia’s largest online wine retailer, Cracka Wines, realised a significant lift in sales conversions using multivariate testing on its website. “We started off using Webtrends Optimize tentatively to see how it could improve customers’ awareness of special offers,” said Dean Taylor, CEO at Cracka Wines. “The subsequent conversion uplift we saw from what we originally thought were simple changes was astounding....

Collaborative Optimisation Lifts All Boats

The hallmarks of a successful optimisation program are increasing test volume and broadening support across business units and geographies. Adoption increases if the program demonstrates value, but this success can lead to friction that may threaten the momentum the program enjoyed in its early phases. Program tension occurs when the goals of various practitioners begin to overlap. For example: Marketers need...