Taking the Customer Experience All the Way to the Bank

Earlier this week, we were down in Miami at NetFinance, a multi-channel marketing conference targeted specifically at financial institutions. During the show, we met with banks and various financial institutions to identify their struggles and provide suggestions on how to help them better understand their online customers. Webtrends at NetFinance Online banking and financial services are industries...

5 Ways to Optimise Your Event Marketing

Last week, we sponsored Shop.org, one of the world’s biggest and most important conferences for digital retailers. But this wasn’t just business as usual. Like many of you, a big part of our event focus centers on delivering a booth experience that genuinely resonates. Sometimes that comes in the form of a can’t-miss visual hook, other times it’s an exciting social...

What Should You Expect from a Testing Tool?

Today we will look at what you should expect from good testing tools in your marketing programs and campaigns. In my previous blogs, I showed that: Decision making requires causal relationships. The causal relationships can be found only through carefully performed experimentation, the process that is not that different from the scientific method. I also mentioned at the end of my...