As more and more companies implement testing programs to determine optimal website content for their customers, it’s important to understand that all tests are valuable – even the ones that don’t appear so. In a recent article on Business2Community , I explain why inconclusive tests happen and why they aren’t cause for frustration.

Read the article to find out four common culprits for inconclusive results and to understand lessons that can be found amongst some confusion. So keep testing, keep learning, and ultimately, your website will be a whole lot better because of it.