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Get The Label

Get The Label (www.getthelabel.com), a subsidiary of JD Sports Fashion plc, announced its partnership with Webtrends Optimize to deliver Multivariate testing to improve their visitor experience and drive additional conversions across their global websites.

As the ultimate website for Sports fashion and footwear, Get The Label were already using multiple technologies to deliver exit intent, product recommendations and website optimisation but wanted to consolidate technologies into a single vendor to streamline multiple relationships into one supplier who could deliver everything.

One stop shop.

The review extended beyond the existing suppliers and as it encompassed multiple technologies. Get The Label were looking for a strategic partnership that would rely upon not only the software solution but also the ability to contribute ideas and expertise. It was essential that whoever they chose also understood the demands of a fast growing online retail business.

“After an extensive search we selected Webtrends Optimize.” said Liz McNamara, “We were impressed at their ability to fully understand our requirements and the knowledge of their consultants was a key factor in our decision. They came to us with the partnership model we were looking for, one that allowed our in-house team to do the quicker and simpler tasks and to leverage their consultants to do more complex aspects of driving personalisation.”

Although still relatively early days, the rationalisation of the technologies has been a success. Reducing the need to manage multiple relationships has condensed admin time, improved workflow and as a side benefit reduced overall costs.

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