Logos for My FitFix & Starkey Headsets

Press Release

One of the core goals for Webtrends Optimize is to support and help small to medium sized businesses grow organically. We help our clients to achieve this by using website optimisation and personalisation to improve their customers online journey and help drive increased conversion rates.

Webtrends Optimize are pleased to announce two new partnerships with up and coming SMEs – My FitFix and Starkey Headsets. Both Starkey Headsets and My FitFix are online only brands and both have an acute customer focus and a flexible approach to their client’s needs.

My FitFix tries to encourage and inspire women of all ages, from occasional gym users to hardcore fanatics, and everyone in between, to exercise more. They offer a personalised monthly subscription box full of hand-picked workout accessories and clothing, allowing subscribers to sample and purchase some of the best brands and products available today.

Owner, Josh Horne said: “Our business model at My FitFix is built on personalisation and recommendations for our clients, providing a service tailored specifically to their needs. Using Webtrends Optimize to ensure our website strategy goes hand in hand with that approach was a no-brainer”

Starkey Headsets are a market-leading specialist supplying a range of sporting and industrial headsets and accessories throughout the World. They provide cutting edge electronic hearing protection solutions including individual two-way radios, multi-users wireless and full duplex systems and have a client base which ranges from shooting clubs, to individual customers and smaller businesses.

“We have built a reputation based on the quality of our products and fantastic customer service. For us it makes sense that we would want to extend these same principles to enhance our website using AB testing and personalisation. We want our clients to have the same customer focused experience however they choose to interact with us” said Managing Director, Tom Starkey.

Webtrends Optimize CEO, Matt Smith, added “We’re delighted to have both Starkey Headsets and My FitFix onboard. These deals underline our commitment to supporting local SMEs and helping them to expand their online propositions. We keep banging this drum, but website optimisation is not exclusively for the big boys – businesses of all sizes can, and will, benefit from a quality Conversion Rate Optimisation (CRO) programme”

Send Webtrends Optimize a message, or call 0333 444 5502, if you’d like a no obligation demo or would like to discuss how we can help your business.