REO Digital Logo

Press Release

Webtrends Optimize are thrilled to announce their partnership with the leading digital experience agency REO.

Having delivered exceptional results for top tier clients for many years, REO know what it takes to make digital experiences better. There is a reason they are trusted by brands such as M&S, Samsung, Amazon, Tesco, Kurt Geiger and Direct Line amongst many others. Their approach ‘works’.

Fuelled by a desire to eradicate bad experiences, REO’s framework – the ‘Experience Loop’ – provides all aspects of the digital experience process. From research, strategy and enablement, through to design and experimentation.

It’s in this experimentation part that Webtrends Optimize are looking to support REO in their vision, and having worked with all the major players in the CRO, testing and personalisation market, REO know what’s needed from a technology perspective to identify and deliver big growth opportunities for clients.

With considerable digital experience across both businesses, and many years preaching the benefits of experience design and CRO, the two companies hope to work together to continue to educate the wider market on just how powerful this approach can be.

Simon Gripton, Commercial Director at REO said: “We’re looking forward to getting started with Webtrends Optimize. Everything we have seen so far has been very impressive and their philosophy on experimentation is perfectly aligned with our own.”

He continued: “The Webtrends Optimize technology delivers everything we want from a CRO partner. The depth of reporting is great, the UI is slick and easy to use, and it’s fantastic that they’re continually iterating and adding new ideas and functionality.”

Matt Smith, CEO at Webtrends Optimize added: “I am delighted that we’re going to be working with REO. Their approach to the digital experience and their vision are 100% in line with what we want to be recognised for as a business, and they’re absolutely top-drawer in what they do. It’s a very exciting opportunity.”


Contact Details:

Send Webtrends Optimize a message, or call 0333 444 5502, if you’d like a no obligation demo or would like to discuss how we can help your business.

Contact REO to understand how they apply design thinking to identify and deliver big growth opportunities for leading brands ( | +44 (0) 203 827 7539 |