AB testing across channel & device
Webtrends Optimize allows you to design and create effective AB tests quickly and easily. Our intuitive, interface is designed with simplicity in mind making it easy for you to perform conversion rate optimisation.
A/B testing can be used for call to action buttons, body copy, image placement, form fields and many other elements across your website, mobile, mobile apps, CRM and email. Test results and progress provide invaluable insight on user behaviour as they engage with your digital assets.
Testing tools can create a compelling business case for future development, investment and Marketing campaigns.