About Us

Webtrends Optimize

Our Goal

At Webtrends Optimize we help businesses increase online conversions. To maximise the ROI from their website and other digital assets with informed, data-driven decisions. And we do! On average our clients achieve a 28-times return on their investment.

With our simple approach and market-leading technology we enhance digital experiences and allow experimentation without restrictions, with an absolute focus on the customer at all times.

Through testing, analysis and personalisation tools, or a combination of all of these, we look to find the right solutions based on the data, the industry, the brand, the website, the consumer…

One size very rarely fits all, and that ethos is at the core of everything we do. It’s why we offer a Self-Service solution, a Managed Service or a hybrid of the two. Why we work with both agencies or directly with clients. And why all of our experimentation tools & features are available to every one of our clients and partners, with no hidden tiers or upgrades required.

Webtrends Optimize in numbers

The average return on investment
Years of history and expertise
The size of our fully UK-based team
Rated testing tool on G2
Languages our team are fluent in

Our Story

Our technology was created in 2000, the first testing and targeting solution in the market. The platform has grown exponentially since then, and even more rapidly so since the acquisition of Webtrends Optimize in August 2018 by the UK-based Accelerate Group Ltd.

The founders of Accelerate Group Ltd, Matt Smith, Matt Goodchild and Ben Charlesworth, have a long history in Technology, eCommerce and Marketing, and a long-held belief in the power of CRO.

Combined with the knowledge and expertise of their fellow directors, and the incredibly experienced Optimize team who transferred across into the new World in 2018, we have (no pun intended…) accelerated at an exceptional pace. We have implemented huge infrastructure improvements, a completely new, intuitive UI and continuous stream of new tools and features.

This is effectively just the beginning of our story, but with 19 years of solid research & development behind us we know we have the right structure in place to tell it.

The Directors

Matt Smith Matt Smith CEO
I am responsible for driving the business forward and have 16 years of experience in senior roles in the eCommerce, IT & Marketing space. I was part of the senior management team at Webtrends Inc. prior to our acquisition in August 2018 where I was instrumental in implementing and managing the transformation within the team, overseeing development, through delivery and execution.
Matt Goodchild Matt Goodchild IT Director
My main responsibility is overseeing our IT operations & infrastructure. My role prior to the acquisition was as IT Operations Director for the second largest B2B seller of hotels in the World, managing IT operations and systems across 13 countries, with around 300 million daily transactions. I have been in similar roles across a number of businesses for the last 14 years.
Ben Charlesworth Ben Charlesworth eCommerce Director
My role incorporates the creation, management and delivery of our Marketing & Content strategies, with responsibility for new customer acquisition. I have 14 years of experience within a variety of senior technology, Marketing and eCommerce roles and previous to the acquisition managed the European eCommerce portfolio for the digital division of a large travel company.
Sandeep Shah Sandeep Shah Product Director
Since 2012 my role has encompassed driving the product roadmap to ensure we remain at the cutting edge of the industry and continue to meet the needs of both new & existing clients. I push our agile team to quickly translate client needs into technical requirements & live products, as well as leading the innovation of new tools & features.
Chris Kennedy Chris Kennedy Services Director
I'm responsible for client delivery & day-to-day relationships, leading our Optimisation Consultants, UX & Technical teams. I worked in project management roles at Vodafone before moving to run my family business where my interest in Digital Marketing was stimulated. I then joined Webtrends Optimize in 2012.
Stuart Rex Stuart Rex Commercial Director
With 17 years of marketing experience, both client and agency side, I have worked with some of the world's best-known brands, supporting and guiding their digital strategy and delivering key projects. My aim is to to join the dots often missed by subject specialists with a focus on actionable takeaways rather than theoretical ramblings.
Justin Hobbs Justin Hobbs Vice President of Partnerships and Demand
I am an accomplished business leader with more than extensive experience in project management, business development and channel relationship management. I am responsible for developing long-lasting global relationships at Webtrends Optimize and managing the demand team who bring in new opportunities. I have over 18 years of experience working across various global companies, growing, and developing major business.

The Team

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Part technical PM, part CRO analyst & part Marketing consultant… providing dedicated, hands-on access into all resources within the team, individually assigned to a client/partner.

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Our expert Quality Assurance Team are astute at always providing the best results. They ensure both the back-end and front-end are of the highest standard.

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The R&D team who come up with the ideas, design, and build the foundations for all that our platform can do. And the walls. And the floors. And the roof. They make the complex seem simple.

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Customer Success

Our Customer Success Team will look after you from the start. From onboarding to training, to managing your account so you are always getting the best results.

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Made up of a Demand Generation and Client Enagement Team, our Sales Team put our technology in front of the right people to showcase the fantastic work our team do behind the scenes.

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Our Marketing Team are the voice of our business. They create engaging content to highlight our offering and to contribute to relevant discussions.

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Our IT Team oversee all the IT operations and infrastructure. They make sure all our IT operations run smoothly and that we are always accredited to the highest standards.

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Development, Design and UX

Our expert Developers manage and deliver the technical implementation of client experiments to tight schedules and precise deadlines, using Server and Web technologies.

Get in touch

Want to know more about how Webtrends Optimize can help you increase online conversions? Click below to request a demo or call us on 0333 444 5502.

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