At Webtrends Optimize, we are exceptionally proud of our talented team and the work they do. A lot of our
success comes from trying new things and experimenting with different styles to achieve the best outcome for
our clients and partners. We host webinars with like-minded individuals to produce open discussions and
debates for audiences looking to expand their knowledge or try something new.
The topics we explore vary, often drawing on case studies, our own experiences, and new things we and/or our
partners think everyone should dig a little deeper into. Our goal is to make these webinars educational and
informative so that they can really help develop the audience’s understanding and provide solutions for
real-world digital problems.
We’ve also hosted a number of LiveLabs - 100% practical, platform-agnostic, live coding sessions, where we
pick up various challenges suggested by members of the community. Over a few hours, we'll demonstrate how to
build challenging experiences, highlight good coding habits, etc., and build experiences from scratch. These
sessions should elevate your team from "it's not possible" to "we've seen exactly how to do it."
Building Better Forms: Hypotheses we’ve tested
Building Better Forms: Hypotheses we’ve tested
Cast: Sandeep Shah (Webtrends Optimize), Emma Travis (Speero), Chris Gibbins (Creative CX), Alun Lucas
(Zuko Analytics)
Forms are one of the trickiest parts of a website/app to improve on. They are usually found at the
business end of journeys, just before purchase, which means it is a crucial point not to lose your
visitor. To enable frustration-free forms, you need to analyse either the behaviour of your existing
customers, at which point forms are abandoned or where page view time is excessive.
In this Webinar, hosted by our Product Director Sandeep Shah, we explore why it is so important to
optimise your forms, what we look at, hypotheses we’ve tested and important things we’ve learnt along
the way. Expect to leave with a greater appreciation for what to research, hypotheses to test and what
you might see as a result.
GA4: Truths, myths and how they will impact experimentation
GA4: Truths, myths and how they will impact experimentation
Cast: Stuart Rex (Webtrends Optimize), Jill Quick (The Colouring Department)
This webinar delves into the reality of Google Analytics 4 (GA4) and dismisses many common myths. GA4 is
something which is discussed a lot, but the best way to implement and use it is rarely emphasised very
well (even by Google themselves!).
Here, our own Stuart Rex discusses all the key questions around GA4 with Jill Quick, an Analytics
Consultant and Trainer who focuses on all things involved in measurement, from analytics, to data
visualisation, reporting and BigQuery, helping brands get the most out of their measurement strategy
through training, reviews and audits, troubleshooting and consulting. Topics covered include what GA4
actually is, how it works, what you can do with it, how to approach it,
and why it’s cool! Also why you should care…
North Star Metrics and Data Quality in Experimentation
North Star Metrics and Data Quality in Experimentation
Cast: Sandeep Shah (Webtrends Optimize), John Mills (Community Fibre)
Working out which metrics to measure performance against can be a minefield, with internal teams
competing for impact on their own KPIs. Even worse is having to report on an unreliable dataset. In this
webinar, Sandeep is joined by John Mills, a CRO Product Owner who specialises in creating winning
strategies and frameworks that deliver real, quantifiable results for enterprise-level and SMBs across
multiple industries in both B2B and B2C.
Some of the main things which are covered are:
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- The importance of creating a framework (so all tests are judged on the same framework)
The Website form fields that cause the biggest user issues
The Website form fields that cause the biggest user issues
Cast: Sandeep Shah (Webtrends Optimize), Alun Lucas (Zuko Analytics)
Webform fields can often cause the most user friction and abandonment. In this Webinar, we will show you
which form elements cause user problems, what the specific issues are within those fields and how to
mitigate those issues to create a better user experience.
This webinar features Sandeep Shah, Product Director at Webtrends Optimize, and Alun Lucas, Managing
Director at Zuko Analytics. Sandeep is largely responsible for all things technical, including
support/escalation, product direction, technology, RnD and more.
At Zuko Analytics, Alun has worked closely with his team to develop their specialist webform analytics
software platform and consultancy service that has helped thousands of businesses improve their forms
and checkouts.
Putting CRO at the Heart of your eCommerce Strategy
Putting CRO at the Heart of your eCommerce Strategy
Cast: Sandeep Shah (Webtrends Optimize), Jonny Longden (Journey Further), Emily Oliver (Music Magpie)
Some straightforward questions, which so many businesses struggle to answer... What was the last change
you made to your website? Why did you make it? How confident are you that it will have the desired
impact? How much did it cost? What will be the ROI?
By putting testing at the heart of your web development, you can build your strategy around the
fundamentals of research and experimentation, knowing which changes will have the biggest impact and
return on investment.
This webinar will show the processes you need to follow to put CRO at the heart of your eCommerce
strategy.
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Live Lab: DIY Behavioural Personalisation
Live Lab: DIY Behavioural Personalisation
Cast: Sandeep Shah (Webtrends Optimize)
Would you spend 90 mins to save yourself £40,000? This Live Lab details real-time personalisation you can
do yourself. We will show you how to level-up your technical capability with real-time behavioural data.
One of the more expensive parts of working with (some) testing providers is often buying into their
real-time personalisation capability.
As we'll show you, you can solve a big handful of use-cases yourself in 90 minutes with a bit of focus
and direction. By the end of this session, you'll be able to target users based on behaviour such as
their price point interests, categories they've browsed through, and sizes they've picked along their
journey.
Experimentation Statistics 101
Experimentation Statistics 101
Cast: Sandeep Shah (Webtrends Optimize), Jonny Longden (Journey Further)
This webinar explains the statistics behind AB testing, without needing to be a mathematician or stats
expert. Understanding how to read the results of AB tests is incredibly important if you want to make
sure you're not making decisions based on incorrect data. On the other hand, this is a dark and
confusing world which is impenetrable to most business users. But there is a way to understand enough
without diving too far into the detail.
Our own Sandeep Shah joins Jonny Longden, Conversion Director at Journey Further, who provides a 'just
enough' explanation of what you need to know to make the right decisions without ever mentioning a
p-value.
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Live Lab: Building a simple product recommendations engine
Live Lab: Building a simple product recommendations engine
Cast: Sandeep Shah (Webtrends Optimize), Veronica Bogdacenco (Buzz Bingo)
This Live Lab is a detailed and informative guide on how to build a simple product recommendations
engine. You will learn how to build product recommendations in this live coding session, taught by
Veronica Bogdacenco from Buzz Bingo and our very own Sandeep Shah.
Veronica is a digital optimisation specialist, helping companies optimise their digital products, assets
and marketing communications and Sandeep is largely responsible for all things technical at Webtrends
Optimize, including support/ escalation, product direction, technology, RnD and more.
CRO is more than just AB Testing
CRO is more than just AB Testing
Cast: Sandeep Shah (Webtrends Optimize), Matt Smith (Webtrends Optimize)
CRO, in simple terms, focuses on improving conversion. But, improving conversion rates is about more than
just pushing content around on a page, it’s taking genuine business problems and looking for solutions.
And when innovating, making sure we understand the impact of the work we do.
Is your business suffering from too many returns? Did you have to reduce your merchandising team, and the
site became stagnant? Are you trying to be cutting edge with some new functionality? Do you want to
provide an easier repeat purchase experience, to grow loyalty?
Whether your journey includes research into more granular behaviour to understand the situation
better,
or solving complex business problems with technology, we've got it.
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