One powerful platform. Three flexible solutions.
Webtrends Optimize offer a flexible platform to deliver website optimisation and personalisation solutions, whether you are just starting out on your journey and require a Self-Service tool, need advanced specialist knowledge for more complex testing strategies - or a combination of both.
One of the biggest challenges in optimisation is how do you get your team up to speed to know what to test and how to interpret the results. Many of our clients started out with intuitions about what they think is worth testing, but we like to rely on consumer psychology and behavioural data.
At Webtrends Optimize we understand that skilled optimisation specialists are hard to find, and difficult to retain. Our team have been trained by an independent consumer psychologist to ensure that we follow “natural behaviours” and how they are manifested in online activity. We count on analytical data by undertaking an examination of the behavioural data before and after each test to determine the effects.
Your Webtrends has been providing data driven solutions for over 20 years, since the dawn of the internet. Optimisation can only be based on the underlying data from your analytics solution.
Unlike many “Self-Service” providers, we try to deliver the best solution that meets the needs of your business, whether that’s a fully managed service or a self-service solution or a combination of both.
With only a single tag to upload to your site, getting started with Webtrends Optimize is easy. Even before you run your first test we will start collecting base line data for you to instigate your optimisation journey.
Webtrends has been delivering optimisation solutions to many of the World’s largest organisations within the retail, travel and financial markets for over eight years. Our optimisation experts are experienced, knowledgeable and helpful, and are focused on data-driven results that benefit your business.
Some organisations demand multiple complex and diverse tests running simultaneously without impacting response times. Using server-side testing allows you the flexibility and performance to provide any combination of content assets faster. Use it to test variable pricing, new checkout processes or variations on templates that will provide a more personalised experience.
Our customers place a high premium on the reliability of our solution, privacy requirements, as well as the security of the hosted environment. Webtrends Optimize uses ISO/IEC 27000 series of standards as its security guideline along with 10 years of experience of operating highly secure SaaS solutions to guide its security efforts.
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