Help your visitors find what they need
When your visitors are in a hurry, they often default to using your on site search function to find the items they need. Improve conversion rates by optimising what they see based on their recent searches as well as the more popular searches based on your web analytics data.
According to Econsultancy, users of site search are more likely to convert than the average user, so ECommerce sites should strive to produce the best possible experience. Therefore you need to stop ignoring the benefits of optimising your on-site search facility.
Apart from making your search function more obvious, you can help your visitors find what they are looking for by studying your web analytics data and providing the more popular searches towards the top. However there are a lot more things that can improve your conversions from searches. Talk to us and we can share some of our best practices and turn searchers into purchasers.
We have a range of website optimisation solutions available to best suit the needs of your business.
Want to know more about site search optimisation, or how Webtrends Optimize can help your increase your conversion? Click below to send us a message or call us on 0333 444 5502.Send message