The light at the end of the tunnel

As, we are at last, seeing light at the end of the pandemic tunnel as the vaccine program begins to deliver hope of normality, I thought that it’s a good time to reflect on what has been the most unusual period to be running a business. How it started... Back in early March last year, no one could have predicted the impact...

We should all be using the same CDN

An argument for why the web should pool its resources, and share the same CDN. Site speed is rapidly becoming understood as one of the most important factors to success online. And not just because Google penalises slow websites (although that is what seems to drive most companies), but because it genuinely makes a difference to onsite experience. Despite 5g and...

Using jQuery isn’t hurting your AB Tests

In fact, it should be helping them.. I appreciate this is what A LOT of you have been thinking for quite some time, and so have insisted that any Experiments built are written using Vanilla (plain) JS. Unfortunately (or fortunately, actually), that's not correct. Most websites still use jQuery - over 80% of the top 1 million Alexa-ranked websites. This is who...

CRO is more than just AB Testing

Webinar De-brief: Key Takeaways You may have been one of the many who attended the first Webtrends Optimize webinar last week (26 November 2020), but don’t worry if you missed it as you can watch it in full on YouTube – and/or download the slides. We’re all busy people though and you may not have the chance to review the full thing...

Why Webtrends Optimize?

At Webtrends Optimize…. …we help businesses increase online conversions...…we maximise the ROI from their website and other digital assets……on average our clients achieve a 26-times return on their investment……our simple approach and market-leading technology allows experimentation without restrictions……we have an absolute focus on the customer at all times……we understand one size rarely fits all, and that ethos is at the core...

15 ways to optimise your customer experience for out of stock products

Maintenance of stock has always been a challenge for retailers. But technological advancements in logistics and demand modelling means that the potential for management of availability has never been better. Digitalisation of media such as music, books and movies have removed the consideration for some categories completely. However, as a result, visitor expectations regarding availability and delivery have never been...

“That is highly illogical Captain”…what Star Trek can teach us about understanding decision bias

I am not a Trekkie… sporting a pair of pointed ears at Comic Con, never quite held it for me. But I do love the original 60’s series. That tension between William Shatner, as the emotional, instinctive and very human Kirk clashing with the resolute, Leonard Nimoy as the “Vulcan” Spock has been a surprisingly reliable reference, in understanding and...

Episerver acquires Optimizely

You will no doubt have heard that Optimizely have been acquired by Episerver. You may think that this is a good idea, or you may believe that where there is change, especially in the IT industry, there are rarely many customer benefits of being acquired. I would like to share a few thoughts on how we at Webtrends Optimize view this...