By John Fleming

Heat on the tracks

Disruption, delays & unavoidable issues As I write this during a heatwave in July, I am already hearing reports that there are train delays on many of the train routes across the UK. It seems that our tracks suffer with excessive heat as much as many passengers do, even without delays due to climate. As many would accept as being good business...
By Sandeep Shah

Social Proofing served 5 ways

Social Proofing has proven to be an important persuasive factor in driving sales over the last few years. The key behind this technique is the common understanding that if a lot of people are doing the same thing, it should indicate something useful that’s worth reinforcing. Can I use Social Proofing? No matter what you’re selling - Clothes, Holidays, Insurance - Social...
By Sandeep Shah

Lifting conversion rates with Geo-Targeting

This is a guest blog on the power of geo-targeting from one of our Aussie partners, KRAKENDATA.   The more you work with website visitors and try to understand their needs, preferences and behaviours - the more you realise that they are not all the same. They use different devices, have very different demographics (male v female, young v old etc.) and...
By Sandeep Shah

Amazon might be hurting your business more than you realise

Amazon are big - we all understand this. Their success over the last 5 years has been widely-used to excuse the failure of numerous traditional bricks-and-mortar stores, and their earnings certainly go some way to validating this: Ref: https://www.statista.com/statistics/266288/annual-et-income-of-amazoncom te/ The Amazon Assistant However, what you might not realise is that alongside the 300 million users of Amazon’s retail website/s, many users run...
By John Fleming

Why CRO is good for small business

What is Conversion Rate Optimisation (CRO), and why does it matter? Conversion Rate Optimisation is the process of tailoring your whole online experience to be focused on the visitor, reducing points of friction with the added advantage of helping you to improve your conversion rates. Until recently optimising your web pages to provide a more personalised experience to visitors has seemed to...
By Matt Smith

Does GDPR compliance mean more reliance on SEO and PPC?

It’s been nearly a month since GDPR compliance became law, and although there are no headline hitting breaches yet, it has had far-reaching implications for companies both large and small. This is not going to be another GDPR compliance blog but more about the effects it is having on day-to-day marketing activities. As part of new regulations, companies who deal with...
By John Fleming

What’s Happening in UK Retail – and Is Online Shopping Really to Blame?

The current turmoil in the UK retail sector is enough to startle any employee or business owner in this industry. As the tumbleweeds roll across forgotten, flagship stores, those involved are having to reconsider the need for a physical presence on the UK’s high streets. With huge progression in online shopping and customer engagement, it’s no wonder that more consumers...
By John Fleming

Why marketers should get to grips with website optimisation

AB testing and website optimisation have been around for many years and it is commonplace amongst large enterprises and many ecommerce focused websites. These organisations have reaped the benefits of providing optimised content and continue to focus heavily on testing each and every element of every page. However, many if not most of these organisations either rely on in-house optimisation...