By Ben Charlesworth

Why Webtrends Optimize?

At Webtrends Optimize…. …we help businesses increase online conversions...…we maximise the ROI from their website and other digital assets……on average our clients achieve a 26-times return on their investment……our simple approach and market-leading technology allows experimentation without restrictions……we have an absolute focus on the customer at all times……we understand one size rarely fits all, and that ethos is at the core...
By Reema Singh

15 ways to optimise your customer experience for out of stock products

Maintenance of stock has always been a challenge for retailers. But technological advancements in logistics and demand modelling means that the potential for management of availability has never been better. Digitalisation of media such as music, books and movies have removed the consideration for some categories completely. However, as a result, visitor expectations regarding availability and delivery have never been...
By Chris Kennedy

“That is highly illogical Captain”…what Star Trek can teach us about understanding decision bias

I am not a Trekkie… sporting a pair of pointed ears at Comic Con, never quite held it for me. But I do love the original 60’s series. That tension between William Shatner, as the emotional, instinctive and very human Kirk clashing with the resolute, Leonard Nimoy as the “Vulcan” Spock has been a surprisingly reliable reference, in understanding and...
By Matt Smith

Episerver acquires Optimizely

You will no doubt have heard that Optimizely have been acquired by Episerver. You may think that this is a good idea, or you may believe that where there is change, especially in the IT industry, there are rarely many customer benefits of being acquired. I would like to share a few thoughts on how we at Webtrends Optimize view this...
By Alla Bennett

When to stop the test

How do I know when to stop my test? How long should my test run for? What factors should I be considering when I am looking to stop my test?... These are questions we often hear from our clients. Sometimes in conversion rate optimisation the answer is straightforward... Your test has reached statistical significance and either your hypothesis has been proven right or wrong, so you can stop...
By Alla Bennett

5 Multivariate Testing Examples

Multivariate testing is a great tool to use as part of your conversion rate optimisation strategy. But what are the scenarios when you should be considering using MVT? Stakeholders can be understandably apprehensive about using MVT tests. MVT tests are sometimes perceived as more complex projects that need a lot of traffic, time and resources. In this blog we are going to...
By Katie Bisgrove

Brands Covid-19 responses reveal the kinder side of Businesses

Getting to know you Brands have been showing their softer and fun sides over the last few years. Probably due to the world getting smaller with global reach becoming easier. The graph below from eMarketer Statista, demonstrates the continuous growing trend. Social media allows brands to express themselves in lighter ways rather than having to stick with the corporate identities and traits more...
By Katie Bisgrove

AB Testing: What’s holding you back?

Do any of these sound like you? I want to start AB testing but I’m getting push back from internal stakeholdersI struggle with what to test first, and how I will manage and understand the data I collectUX is already an after thought, having to advocate testing also is hardNot sure where to start with integrating testing into the processI’m not...
By Reema Singh

Impact of Covid-19 and customer behaviour

Customers are critical for any business, the earlier you understand your customers the more effectively you can react to their needs in the future. Abraham Lincoln famously said, “The best way to predict the future is to create it.”  During this lockdown, I have read lots of reports, based on surveys and analysis conducted by various marketing research companies, which try...
By Sandeep Shah

Hacking Amazon Assistant – Lessons Learnt

If you're not sure what Amazon Assistant is, have a read of this article first: Amazon might be hurting your business more than you realise Disclaimer: In this case, "hacking" refers to gaining an understanding of code that sat on our machines. For the purpose of this blog and investigation we didn't gain access to protected environments - a little because...
By Shakuntala Ganti

How our Platform Release Management Program helps drive our Optimisation Business!

Here at Webtrends Optimize our Platform Release Program helps us strive to have an optimisation platform that is always forward thinking and ambitious. Even our clients help drive our roadmap of features and ideas, which they themselves would benefit from using. We also have a very fluid communication flow within the company and are not a top down organisation. Which means...