Ok I admit it, I think baseline tests are dull!
For any of you who are unsure of what a Baseline test is, let me quickly explain. A baseline test is simply a tracking project, so no design changes are made to your website for customers to see which means you only have a control group. As a process it is...
Here at Webtrends Optimize our Platform Release Program helps us strive to have an optimisation platform that is always forward thinking and ambitious. Even our clients help drive our roadmap of features and ideas, which they themselves would benefit from using.
We also have a very fluid communication flow within the company and are not a top down organisation. Which means...
Do you sometimes think there may be a quicker or easier way to complete your task, but you don’t have time to look or learn? If so, then hopefully this blog will help you to brush up on your skills the easy way!
At this time in lockdown, you probably fit into one of these groups:
Made ambitious plans to...
Data is known as an unquestionable fact! Everyone uses reporting to understand what is happening on their site to then understand why it is happening and what actions to take. However, the way data is presented can differ massively depending on the criteria of each reporting system. For example, wonder why your data in Google Analytics differs from what...
This week we will be discussing how you can get started with Product Recommendations.
A lot of websites already use product recommendations, having
seen what Amazon and other large retailers are doing, but have never really
thought about what else can be done with them and the power they can have.
This blog is for anyone who would like to know a little bit
Team Webtrends Optimize
During this pandemic, we, like many other companies and families are being asked to work from home, so we thought we would provide you with an insight into how we have been managing to work as a team and how we've been staying strong.
We are fortunate that we already have a working from home policy in place, whereby...
This week we will be discussing how you can get started with Personalisation Testing. This is part of a series of blog posts which started with Conversion Packages.
A lot of websites already use personalisation, but it
doesn’t mean everyone knows how it can be used or even built.
This post is for anyone who would like to know a little bit
This week we will be discussing the concept of a Conversion package.
Some Optimisation platforms only allow for a small number of
conversions per test. There are many reasons for this:
Cost (GBP and Resources)Dev Implementation time for adding trackingQA time to make sure the tracking is workingCould lead to confusion of the main KPI
At Webtrends Optimize if you have a Managed Service...
There are a lot of unknowns when we, the general public and businesses alike, face force majeure events. Be it a virus (as is happening right now with the COVID-19 outbreak), earthquakes, tsunamis or volcanic eruptions (remember Eyjafjallajökull?) - even heightened political tensions/instability in a specific region.
The travel industry is often at the
frontline when such events happen and has to...