What to consider when QA’ing experimentation projects

To tell somebody that he/she is wrong is called criticism. To do so professionally is called QA testing. Quality, and Testing, play a very important part in Optimisation, just like any other phase of the product development cycle. The quality of our work can’t be ignored, nor have shortcomings - your experiments hold just as important a role in the web/app...

Impact of Covid-19 and customer behaviour

Customers are critical for any business, the earlier you understand your customers the more effectively you can react to their needs in the future. Abraham Lincoln famously said, “The best way to predict the future is to create it.”  During this lockdown, I have read lots of reports, based on surveys and analysis conducted by various marketing research companies, which try...

Hacking Amazon Assistant – Lessons Learnt

If you're not sure what Amazon Assistant is, have a read of this article first: Amazon might be hurting your business more than you realise Disclaimer: In this case, "hacking" refers to gaining an understanding of code that sat on our machines. For the purpose of this blog and investigation we didn't gain access to protected environments - a little because...

How our Platform Release Management Program helps drive our Optimisation Business!

Here at Webtrends Optimize our Platform Release Program helps us strive to have an optimisation platform that is always forward thinking and ambitious. Even our clients help drive our roadmap of features and ideas, which they themselves would benefit from using. We also have a very fluid communication flow within the company and are not a top down organisation. Which means...

My data Vs your data … why do they differ?

Data is known as an unquestionable fact! Everyone uses reporting to understand what is happening on their site to then understand why it is happening and what actions to take. However, the way data is presented can differ massively depending on the criteria of each reporting system. For example, wonder why your data in Google Analytics differs from what...

How to make your Optimisation Program more efficient (Part 3) Product Recommendations

This week we will be discussing how you can get started with Product Recommendations. A lot of websites already use product recommendations, having seen what Amazon and other large retailers are doing, but have never really thought about what else can be done with them and the power they can have. This blog is for anyone who would like to know a little bit about...

Optimising how we work during the covid-19 lockdown

Team Webtrends Optimize During this pandemic, we, like many other companies and families are being asked to work from home, so we thought we would provide you with an insight into how we have been managing to work as a team and how we've been staying strong. We are fortunate that we already have a working from home policy in place, whereby...