By Shakuntala Ganti

How our Platform Release Management Program helps drive our Optimisation Business!

Here at Webtrends Optimize our Platform Release Program helps us strive to have an optimisation platform that is always forward thinking and ambitious. Even our clients help drive our roadmap of features and ideas, which they themselves would benefit from using. We also have a very fluid communication flow within the company and are not a top down organisation. Which means...
By Raquel Oliveira

My data Vs your data … why do they differ?

Data is known as an unquestionable fact! Everyone uses reporting to understand what is happening on their site to then understand why it is happening and what actions to take. However, the way data is presented can differ massively depending on the criteria of each reporting system. For example, wonder why your data in Google Analytics differs from what...
By Katie Bisgrove

How to make your Optimisation Program more efficient (Part 3) Product Recommendations

This week we will be discussing how you can get started with Product Recommendations. A lot of websites already use product recommendations, having seen what Amazon and other large retailers are doing, but have never really thought about what else can be done with them and the power they can have. This blog is for anyone who would like to know a little bit about...
By Reema Singh

Optimising how we work during the covid-19 lockdown

Team Webtrends Optimize During this pandemic, we, like many other companies and families are being asked to work from home, so we thought we would provide you with an insight into how we have been managing to work as a team and how we've been staying strong. We are fortunate that we already have a working from home policy in place, whereby...
By Katie Bisgrove

How to make your Optimisation Program more efficient (Part 1)

This week we will be discussing the concept of a Conversion package. Some Optimisation platforms only allow for a small number of conversions per test. There are many reasons for this: Cost (GBP and Resources)Dev Implementation time for adding trackingQA time to make sure the tracking is workingCould lead to confusion of the main KPI At Webtrends Optimize if you have a Managed Service...
By Alla Bennett

Optimisation in times of a force majeure event

There are a lot of unknowns when we, the general public and businesses alike, face force majeure events. Be it a virus (as is happening right now with the COVID-19 outbreak), earthquakes, tsunamis or volcanic eruptions (remember Eyjafjallajökull?) - even heightened political tensions/instability in a specific region. The travel industry is often at the frontline when such events happen and has to...