By Matt Smith

Time Flies… 18 Months In

As the year draws to a close, I’ve been reflecting on the past year or so. 18 months ago I put together a management team of existing senior managers and new board members to form Accelerate Group Limited and on the 1st of August 2018 we acquired Webtrends Optimize from Webtrends Inc. What’s happened since then? Well a hell of a...
By Sandeep Shah

The Hourly Model Doesn’t Work!

The hourly model (or daily rate) is the norm for most companies looking to interact with 3rd party companies. For years, it's seemed logical for most services that you pay for a certain amount of time from a company, and expect certain outcomes in that time. The hourly model is, however, extremely broken. Sentiment: Let's start with sentiment. An hourly model suggests...
By John Fleming

Is our CRO Free Trial really worth it?

We understand that something for free is often perceived as having low or even no value... Here at Webtrends Optimize we want to welcome anyone who is passionate about CRO and achieving your KPIs. By offering a Free Trial you can see how much our platform has to offer and you get the chance to work with the platform (no reduced...
By Katie Bisgrove

Travel – What helps the buying process?

We're lucky enough to have worked with numerous clients within the travel industry over the years, and due to the presence of the World Travel Market Event this week we thought it would be worthwhile and helpful to highlight a couple of our test findings. Test Idea 1: Showing returning customers what they last viewed or searched for. This has proven to...
By John Fleming

What’s the difference between SEO and CRO?

As a CRO vendor, during a sales call, many of our specialists hear the comment “We already have a company providing our Optimisation solution”. However, with further questioning, we often discover that what they are using and talking about is Search Engine Optimisation (SEO) not Conversion Rate Optimisation (CRO). The two are frequently confused. So here is a simple explanation...
By Matt Smith

Re-align your perception

“Many of the truths we cling to depend greatly on our own point of view”   I have been working in the CRO industry for over 5 years now. An industry that’s seen enormous change with so many vendors coming and going (or being swallowed up by the giants). Some are rising and some falling, and some are changing their approach,...
By Chris Kennedy

What’s the Optimal?

What’s the Optimal? It’s exam season in the UK at the moment, where this week and last, students here will be receiving their results. So in that vein I decided to set our Optimisation services team a little test of their own a few weeks back… I’ve seen a few clients get muddled between the various components of conversion rates, potentially leading...
By John Fleming

Heat on the tracks

Disruption, delays & unavoidable issues As I write this during a heatwave in July, I'm already hearing reports that there are train delays on many of the train routes across the UK. It seems that our tracks suffer with excessive heat as much as many passengers do, even without delays due to climate. As many would accept as being good business practice,...