Blog

September 14, 2020September 14, 2020 By Sandeep Shah

Could gift cards save your local high street shops?

Times are tough - we all understand this. And one of the biggest challenges for any company is cash flow. When things are going well, bills are easy to pay. When money isn't coming in, it's tough. Business loans are often used in scenarios where companies have a short-term need. Coronavirus Business Interruption Loan Scheme (CBILS) was a great example of...

September 10, 2020September 10, 2020 By Matt Smith

Episerver acquires Optimizely

You will no doubt have heard that Optimizely have been acquired by Episerver. You may think that this is a good idea, or you may believe that where there is change, especially in the IT industry, there are rarely many customer benefits of being acquired. I would like to share a few thoughts on how we at Webtrends Optimize view this...

August 13, 2020August 26, 2020 By Alla Bennett

When to stop the test

How do I know when to stop my test? How long should my test run for? What factors should I be considering when I am looking to stop my test?... These are questions we often hear from our clients. Sometimes in conversion rate optimisation the answer is straightforward... Your test has reached statistical significance and either your hypothesis has been proven right or wrong, so you can stop...

July 23, 2020August 26, 2020 By Alla Bennett

5 Multivariate Testing Examples

Multivariate testing is a great tool to use as part of your conversion rate optimisation strategy. But what are the scenarios when you should be considering using MVT? Stakeholders can be understandably apprehensive about using MVT tests. MVT tests are sometimes perceived as more complex projects that need a lot of traffic, time and resources. In this blog we are going to...

July 17, 2020August 26, 2020 By Katie Bisgrove

Brands Covid-19 responses reveal the kinder side of Businesses

Getting to know you Brands have been showing their softer and fun sides over the last few years. Probably due to the world getting smaller with global reach becoming easier. The graph below from eMarketer Statista, demonstrates the continuous growing trend. Social media allows brands to express themselves in lighter ways rather than having to stick with the corporate identities and traits more...

July 9, 2020August 26, 2020 By Katie Bisgrove

AB Testing: What’s holding you back?

Do any of these sound like you? I want to start AB testing but I’m getting push back from internal stakeholdersI struggle with what to test first, and how I will manage and understand the data I collectUX is already an after thought, having to advocate testing also is hardNot sure where to start with integrating testing into the processI’m not...

June 23, 2020August 26, 2020 By Reema Singh

What to consider when QA’ing experimentation projects

To tell somebody that he/she is wrong is called criticism. To do so professionally is called QA testing. Quality, and Testing, play a very important part in Optimisation, just like any other phase of the product development cycle. The quality of our work can’t be ignored, nor have shortcomings - your experiments hold just as important a role in the web/app...

June 22, 2020August 26, 2020 By Reema Singh

Impact of Covid-19 and customer behaviour

Customers are critical for any business, the earlier you understand your customers the more effectively you can react to their needs in the future. Abraham Lincoln famously said, “The best way to predict the future is to create it.” During this lockdown, I have read lots of reports, based on surveys and analysis conducted by various marketing research companies, which try...

June 16, 2020August 26, 2020 By Sandeep Shah

Hacking Amazon Assistant – Lessons Learnt

If you're not sure what Amazon Assistant is, have a read of this article first: Amazon might be hurting your business more than you realise Disclaimer: In this case, "hacking" refers to gaining an understanding of code that sat on our machines. For the purpose of this blog and investigation we didn't gain access to protected environments - a little because...

June 3, 2020August 26, 2020 By Katie Bisgrove

Travel Industry, help your customers research using wishlists

Can't travel but can only wish for time away. Restrictions are starting to lift, and are getting clearer week by week, but there is still so much uncertainty about when and where we can travel. With school holidays approaching and travel restrictions still in place, customers can only wish and research on their options. Many people will now start to...

May 22, 2020August 26, 2020 By Raquel Oliveira

Baselines – the foundation of any AB test

Ok I admit it, I think baseline tests are dull! For any of you who are unsure of what a Baseline test is, let me quickly explain. A baseline test is simply a tracking project, so no design changes are made to your website for customers to see which means you only have a control group. As a process it is...

May 14, 2020August 26, 2020 By Shakuntala Ganti

How our Platform Release Management Program helps drive our Optimisation Business!

Here at Webtrends Optimize our Platform Release Program helps us strive to have an optimisation platform that is always forward thinking and ambitious. Even our clients help drive our roadmap of features and ideas, which they themselves would benefit from using. We also have a very fluid communication flow within the company and are not a top down organisation. Which means...