Why website personalisation is important
Consumers of today will generally expect a personalised digital experience, much like they would expect offline, in a physical interaction.
No two customers are alike so using website personalisation you can deliver tailored and intuitive experiences to them rather than a broader, more generic experience. Brands can deliver a relevant and consistent personalised journey to every customer by leveraging user demographics, behaviour and intent.
Whether it’s the copy on a landing page or a personalised offer on a particular product, you’ll have the ability to target customers with unique, highly impactful content allowing you to differentiate your brand from the competition.