The most common examples such as You may also like…, People who bought this also bought…, People who viewed this went on to buy…, People who viewed this also viewed… etc. are all available. However, any insights your data can provide can be utilised and filtered to promote your products, increase your average order value and enhance the user experience of your website.
When used alongside your AB testing and Multivariate testing through Webtrends Optimize, you can maximise the placement and positioning of your product recommendations, as well as testing which of above examples are the most effective for your products, visitors and customers. For example, in a previous test, one client found that using People who bought this also bought… performed much better for them on Womenswear, whereas People who viewed this also viewed… was more effective for Menswear.