Increase online conversions, maximise website ROI and enhance digital experiences with website optimisation.
Website optimisation is the term that describes any process of improving website performance. Typically sites will have a number of success goals or metrics that are required to be optimised, for example a sales funnel. Improvements in Site Speed Optimisation (SSO), Conversion Rate Optimisation (CRO), and even Search Engine Optimisation (SEO), can all contribute to website optimisation.
In a fast pace “always connected” world, optimising your online user experience is essential to keep your business ahead of your competitors. However, many companies start website optimisation in a piece-meal fashion with no strategy around what, or how they are going to implement it. To get the best results requires planning, expertise and experience.
Website optimisation is a continual process that should never stop as it is constantly evolving. With the ever-connected consumer, every organisation needs to ensure that it remains relative to their audience.
Below are some key techniques and practices you can utilise.
One of the most used strategies for website optimisation is landing page optimisation. Try:
You can also look to reduce page errors and improve hosting performance, look into database optimisation & mobile-first indexing, and of course ensure you implement best practice SEO techniques.
AB or multivariate testing should be carried out with every optimisation project whether simple or complex, to confirm the results deliver the desired impact.
Take a look at our short video on the optimisation process.
Webtrends Optimize can help you develop your website optimisation strategy and the delivery of these tactics, ranging from simple AB test button colour changes right through to one-to-one personalisation and advanced testing techniques.
All of the CRO tools and features mentioned above (ie. a whole host of testing methods, social proof & product recommendation engines, exit intent etc.) plus loads more such as hello bars and welcome messaging, funnel optimisation, site search optimisation are all available in the Webtrends Optimize platform as standard, with no hidden tiers or upgrades required to access anything.
Our services and support are all totally flexible too, so depending on the level of CRO maturity within your business, the size of your internal team, or your current partner’s service capabilities, you can add on the right level of ‘help’ that best suits your business model and budgets.