Certified B Corporation™

Webtrends Optimize has joined a global community of businesses that balance purpose and profit.

At Webtrends Optimize, we’ve always believed that business can and should be a force for good. Becoming a Certified B Corporation™ formalises that belief — holding us legally and transparently accountable for the impact we have on our people, our community, and our planet.

B Corp certification isn’t a marketing milestone; it’s a movement we’re proud to be part of.

Certified B Corporations meet the highest verified standards of social and environmental performance, transparency, and accountability. To achieve certification, we underwent a rigorous assessment across five key areas: Governance, Workers, Community, Environment, and Customers.

But more than that — we made it law. By changing the wording in our Articles of Association, we’ve made a legally binding commitment to balance profit with purpose in every decision we make.

What being a B Corp means

Independent Assessment

To become a B Corp, a company undergoes an independent, comprehensive assessment of its impact, verified by B Lab, the nonprofit behind the movement.

Binding Commitment

No badge without the promise. B Corps make a legally binding commitment to balance profit with people and planet. It’s accountability, not greenwashing.

Why Webtrends Optimize became a B Corp

Webtrends Optimize have undergone this journey to B Corp because we believe that profitability and purpose must coexist. We believe using data consciously can drive meaningful change, and that doing good shouldn’t be a side project — it should be part of how we work, every day.

Becoming a B Corp gives structure and accountability to the things we already cared deeply about: fairness, transparency, and sustainability. It challenges us to keep learning, improving, and proving our impact — not just measuring performance, but progress.

Our mission is to make a difference through analytics, evidence and experience. We believe that using data consciously has the power to innovate the ambitions we share; that profitability and purpose must coexist.

We make decisions that prioritise People, protect the Planet, and serve a greater Purpose. In our sector, we recognise the unique challenges and opportunities we face in the digital landscape, including how these impact society and the environment. We acknowledge our role and responsibility within our community through our charitable giving at 2% of our annual revenue.

Globally, we are a cog in the collective mechanism of business and humanity. We align ourselves with the belief that regenerative business is not just a trend, but a necessity.

View our B Corp page

Our Ongoing B Corp Commitments

People

We’re proud to be an accredited Living Wage Employer, ensuring everyone in our business — and those who work with us — is paid fairly.

Planet

We’ve joined the SME Climate Hub and committed to achieving net zero by 2030

Purpose

Each year, we donate 2% of our annual revenue to charitable causes and community initiatives.

Progress

2024 marks our carbon baseline year, as we measure our Scope 1, 2, and 3 emissions and work toward ambitious, transparent reductions.

"For us, this isn’t just a badge - it’s a belief system. It’s a recognition that business has a responsibility that goes beyond profit. Our mission has always been clear: to be a force for good, from the inside out."

Matt Smith CEO, Webtrends Optimize

Looking Ahead

The UK B Corp community is growing fast, with over 2,500 companies certified, including Webtrends Optimize. Behind the certification is a global community of businesses committed to real change, harnessing the power of business as a force for good.

We’re intentional about how we grow. We’re conscious of our impact. And we’re invested in using data and innovation as tools for regeneration, not just optimisation.

Our certification is not the end of a journey, but the start of a deeper one — toward a business model that works for everyone. We are not box-tickers. We are change-makers.

Read Our Sustainability Commitments.

Get in touch

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