At Webtrends Optimize, we’ve always believed that business can and should be a force for good. Becoming a Certified B Corporation™ formalises that belief — holding us legally and transparently accountable for the impact we have on our people, our community, and our planet.
B Corp certification isn’t a marketing milestone; it’s a movement we’re proud to be part of.
Certified B Corporations meet the highest verified standards of social and environmental performance, transparency, and accountability. To achieve certification, we underwent a rigorous assessment across five key areas: Governance, Workers, Community, Environment, and Customers.
But more than that — we made it law. By changing the wording in our Articles of Association, we’ve made a legally binding commitment to balance profit with purpose in every decision we make.
Our Ongoing B Corp Commitments
We’re proud to be an accredited Living Wage Employer, ensuring everyone in our business, and those who work with us, is paid fairly.
We’ve joined the SME Climate Hub and committed to achieving net zero by 2030.
Each year, we donate 2% of our annual revenue to charitable causes and community initiatives.
2024 marks our carbon baseline year, as we measure our Scope 1, 2, and 3 emissions and work toward ambitious, transparent reductions.
Looking Ahead
The UK B Corp community is growing fast, with over 2,500 companies certified, including Webtrends Optimize. Behind the certification is a global community of businesses committed to real change, harnessing the power of business as a force for good.
We’re intentional about how we grow. We’re conscious of our impact. And we’re invested in using data and innovation as tools for regeneration, not just optimisation.
Our certification is not the end of a journey, but the start of a deeper one - toward a business model that works for everyone. We are not box-tickers. We are change-makers.
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