Webtrends Optimize are a data-driven business invested in making a difference, and that extends to the world we operate in. Sustainability for us means being conscious, intentional, and accountable in every decision we make.
Our Commitment to People, Planet & Purpose
We make decisions that prioritise People, protect the Planet, and serve a greater Purpose.
It’s the foundation of our mission, and the measure of our success.
We’re proud to have:
- Achieved B Corp Certification, embedding purpose into our governance.
- Become a Living Wage Employer, ensuring fair pay for every employee.
- Joined the SME Climate Hub, committing to net zero by 2030.
- Measured our carbon footprint (Scopes 1, 2, and 3) with 2024 as our base year.
- Committed 2% of our annual revenue to charitable giving and community support.
Certified B Corporations, or B Corps, are companies verified to meet B Lab’s standards of social and environmental performance, transparency, and accountability. Based on stakeholder input, research, and established best practices, B Lab’s standards are the basis for B Corp Certification requirements and B Lab’s impact management tools, and they inform the network’s programs and collective action initiatives.
Charity Partnerships
Working with charities is an integral part of what we do at Webtrends Optimize, and we are committed to making a difference wherever we can. As a team of people who have personally gone through difficult events and have been supported by some amazing charities, we understand how important it is to do our bit. We are constantly looking for ways we can be more involved in the local community, and what fundraisers we can engage with to raise money and spread the message about these worthy causes.
Continuous Improvement
Sustainability isn’t static. It’s an ongoing process of measurement, learning and adaptation. We’ll continue to refine our impact reporting, collaborate with our peers, and align with frameworks that push us further.
We will continue to follow the JEDI (Justice, Equity, Diversity, Inclusion) framework when making decisions about building teams, cultivating leaders, and ensuring our business is a force for good. We recognise the fundamental injustice and inequity many groups in society face, and part of our ongoing work is to build a community that supports this and looks to dismantle any barriers.
We are committed to embedding lasting, value-led change at every level of the organisation. With the support of Boxless, we will continue to follow a structured approach make impactful changes across all levels of Webtrends Optimize.
We’re not perfect — but we are intentional.
Read about our journey to becoming B Corp Certified.
