Data residency, GDPR and Privacy

Sovereign AI for AB Testing

Webtrends Optimize is the first AB Testing platform to offer Sovereign AI. As part of taking the handling of your data seriously, we default to using local models, run on our own hardware and VMs, instead of being a "ChatGPT Wrapper" wherever possible.

Designers make hundreds of layout decisions based on gut feel and experience. Predictive Attention Heatmaps supports them with data - instant, AI-powered heatmaps trained on predicting eye-tracking attention and fixation.

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Predictive attention heatmap, overlaid on this web page
Predictive attention heatmap, overlaid on this web page

THE PROBLEM

Your data shouldn't be shipped away for processing

We hold potentially sensitive data as part of your testing programme.


Survey responses can contain user concerns or frustrations. Experiment hypotheses could contain flaws in the site, or admissions of competitive failings.


Most platforms think it's acceptable to ship these off to Google / Anthropic / OpenAI's APIs for use in their AI features. They process your data, often retain histories, and you lose control of your own data. If it then feeds their models, becomes searchable to your competitors or even creates competitive businssess - there's nothing you can do about it.


We don't think that's acceptable.

WHY IT'S SO IMPORTANT

01 - You're uploading potentially sensitive data

Not PII, but business knowledge in masses. Competitive shortcomings, innovative ideas, user frustrations - all uploaded to 3rd party platforms.

02 - To train their models

Your data can train other people's models. Subprocessors agreements, and no clear definition of who is allowed to access and retain what.

03 - We've seen leaks happen over the years

ChatGPT leaked conversation titles in 2023. Deepseek leaked full chat histories in 2025. There's no such thing as being fully secure.

OUR SOLUTION

Using Sovereign AI, wherever possible

Being a "ChatGPT Wrapper" is lazy. We run heaps of models locally, on hardware we own/control. So when we need to layer AI on your data, we don't need to ship it away.


Currently running on Sovereign AI at Webtrends Optimize:

Predictive Heatmaps

AI Survey Sentiment Analysis & Theme Extraction

Visually Similar Product Recommendations

& more coming.

Flowchart showing iteration in the design phase

OUR SOLUTION

Using Sovereign AI, wherever possible

Being a "ChatGPT Wrapper" is lazy. We run heaps of models locally, on hardware we own/control. So when we need to layer AI on your data, we don't need to ship it away.


Currently running on Sovereign AI at Webtrends Optimize:

Predictive Heatmaps

AI Survey Sentiment Analysis & Theme Extraction

Visually Similar Product Recommendations

& more coming.

Flowchart showing iteration in the design phase

OUR SOLUTION

Using Sovereign AI, wherever possible

Being a "ChatGPT Wrapper" is lazy. We run heaps of models locally, on hardware we own/control. So when we need to layer AI on your data, we don't need to ship it away.


Currently running on Sovereign AI at Webtrends Optimize:

Predictive Heatmaps

AI Survey Sentiment Analysis & Theme Extraction

Visually Similar Product Recommendations

& more coming.

Flowchart showing iteration in the design phase

Frequently Asked Questions (FAQs)

Frequently Asked Questions (FAQs)

What is Sovereign AI?

Running models on our infrastructure and not shipping it off to AI-as-a-service vendors

What is Sovereign AI?

Running models on our infrastructure and not shipping it off to AI-as-a-service vendors

Why is it important?

Data security. You don't want sensitive data or business intelligence training someone's model and entering the public domain. Or being exposed in big public leaks.

Why is it important?

Data security. You don't want sensitive data or business intelligence training someone's model and entering the public domain. Or being exposed in big public leaks.

You say you use Google, OpenAI. Snowflake etc. so how is it Sovereign?

These big-tech vendors have many open source models, often very bespoke ones for small jobs. We use different models for different purposes, and some of these were made by Google, OpenAI. Snowflake etc. but are hosted on our hardware. For example - Google's Gemma and Meta's Llama models are excellent open-source models we can self-host, for some purposes.

You say you use Google, OpenAI. Snowflake etc. so how is it Sovereign?

These big-tech vendors have many open source models, often very bespoke ones for small jobs. We use different models for different purposes, and some of these were made by Google, OpenAI. Snowflake etc. but are hosted on our hardware. For example - Google's Gemma and Meta's Llama models are excellent open-source models we can self-host, for some purposes.

Rated #1

For Support

Rated #1

For Support

26 Years

The original testing solution

26 Years

The original testing solution

Alla Bennett, Optimisation Consultant, Webtrends Optimze

Alla Bennett

Optimisation Consultant

Alla Bennett, Optimisation Consultant, Webtrends Optimze

Alla Bennett

Optimisation Consultant

Sandeep Shah, Product Director,Webtrends Optimze

Sandeep Shah

Product Director

Sandeep Shah, Product Director,Webtrends Optimze

Sandeep Shah

Product Director

Zero

Restrictions on features

Zero

Restrictions on features

Let's Talk

Let's Talk

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