AI with Purpose
Beyond the gimmicks and headlines - Webtrends Optimize gives you access to responsible and purposeful AI to accelerate every aspect of your programme. Sovereign AI, wherever possible.
Smarter Work. Faster Tests. Better Results
AI for Research
Synthetic User Testing accelerates research and Predictive Attention Heatmaps help you design better experiments.
AI for Building
In-UI proactive Copilots help you build and debug faster, and Visually Similar Product Recommendations engines for Similar Products.
AI for Analysis
AI Survey Analysis of sentiment and theme extraction, AI Automated Insights on reporting data, plus access to our Clickhouse MCP.
Research, Ideation and Design
AI Predictive Heatmaps
AI Predictive Heatmaps
Powered by state of the art deep-learning models. Predict visual attention, mouse movements and clickthroughs to accelerate your design phase.
Currently in open-Alpha with customers, 500+ heatmaps generated so far (and counting!)
Powered by state of the art deep-learning models. Predict visual attention, mouse movements and clickthroughs to accelerate your design phase.
Currently in open-Alpha with customers, 500+ heatmaps generated so far (and counting!)
Run on Sovereign AI hardware from Webtrends Optimize
Trained on eye-tracking and mouse movement studies
Geniune "deep-learning" models
Responds quickly, directly in Slack / Teams
Run on Sovereign AI hardware from Webtrends Optimize
Trained on eye-tracking and mouse movement studies
Geniune "deep-learning" models
Responds quickly, directly in Slack / Teams
Run on Sovereign AI hardware from Webtrends Optimize
Trained on eye-tracking and mouse movement studies
Geniune "deep-learning" models
Responds quickly, directly in Slack / Teams
Research, Ideation and Design
AI Synthetic User Testing
AI Synthetic User Testing
The most detailed AI Personas available - build and manage them, assess their needs and opportunities and evaluate them against your web pages.
Due for open-beta in June 2026.
The most detailed AI Personas available - build and manage them, assess their needs and opportunities and evaluate them against your web pages.
Due for open-beta in June 2026.
Build full technographic and personality profiles
Evaluate any page against each profile
Get back a full list of strengths and opportunities
Build full technographic and personality profiles
Evaluate any page against each profile
Get back a full list of strengths and opportunities
Build full technographic and personality profiles
Evaluate any page against each profile
Get back a full list of strengths and opportunities
Development and QA
AI Coding Copilot
AI Coding Copilot
No more reading 100 help docs and trying to figure it out - get AI assistance directly in our code editor.
Due for open-Beta in May 2026.
No more reading 100 help docs and trying to figure it out - get AI assistance directly in our code editor.
Due for open-Beta in May 2026.
Github Copilot-style autocompletes in our IDE
Option to self-learn from your own code over time
Ask questions, get help directly while coding
Github Copilot-style autocompletes in our IDE
Option to self-learn from your own code over time
Ask questions, get help directly while coding
Github Copilot-style autocompletes in our IDE
Option to self-learn from your own code over time
Ask questions, get help directly while coding
Development and QA
Visually Similar Product Recommendations
Visually Similar Product Recommendations
Matching "Similar Product" recommendations based on your product feed can be difficult when feeds are poorly tagged. This approach builds attributes from product photography using AI instead.
Due for open-Beta in May 2026.
Matching "Similar Product" recommendations based on your product feed can be difficult when feeds are poorly tagged. This approach builds attributes from product photography using AI instead.
Due for open-Beta in May 2026.
Run on Sovereign AI hardware from Webtrends Optimize
Our AI extracts features from your product photography
Finds attributes such as Category, Style, Scene, Colour, Texture and Shape
Finds closest matches to each product
Run on Sovereign AI hardware from Webtrends Optimize
Our AI extracts features from your product photography
Finds attributes such as Category, Style, Scene, Colour, Texture and Shape
Finds closest matches to each product
Run on Sovereign AI hardware from Webtrends Optimize
Our AI extracts features from your product photography
Finds attributes such as Category, Style, Scene, Colour, Texture and Shape
Finds closest matches to each product
Analytics and Reporting
AI Auto Insights
AI Auto Insights
Subsegment exploration and journey-drilling, with automatically generated deep analysis reports.
Due for open-Beta in May 2026.
Subsegment exploration and journey-drilling, with automatically generated deep analysis reports.
Due for open-Beta in May 2026.
No more manual clicking on filters and seeing what's out there
Let the platform guide you to useful subsegments
Polished PDF and PPTX outputs
No more manual clicking on filters and seeing what's out there
Let the platform guide you to useful subsegments
Polished PDF and PPTX outputs
No more manual clicking on filters and seeing what's out there
Let the platform guide you to useful subsegments
Polished PDF and PPTX outputs
Analytics and Reporting
AI Survey Analysis
AI Survey Analysis
Sentiment Analysis and Theme Extraction models run automatically on top of your data for quicker insights.
Due for open-beta in April 2026.
Sentiment Analysis and Theme Extraction models run automatically on top of your data for quicker insights.
Due for open-beta in April 2026.
Run on Sovereign AI hardware from Webtrends Optimize
Understand and rank sentiment - Good/Bad/Neutral
Extract core themes from the responses given.
Find semantically similar responses "to this one"
Run on Sovereign AI hardware from Webtrends Optimize
Understand and rank sentiment - Good/Bad/Neutral
Extract core themes from the responses given.
Find semantically similar responses "to this one"
Run on Sovereign AI hardware from Webtrends Optimize
Understand and rank sentiment - Good/Bad/Neutral
Extract core themes from the responses given.
Find semantically similar responses "to this one"
Analytics and Reporting
Clickhouse MCP server
Clickhouse MCP server
Chat with your data using natural language, and connect your results engine (Webtrends Optimize) to your AI Agents
Due for Beta in June 2026
Chat with your data using natural language, and connect your results engine (Webtrends Optimize) to your AI Agents
Due for Beta in June 2026
Ask us real questions, not SQL
Turn challenging data into Insights
Close the loop between experiment data and your AI Agents
Ask us real questions, not SQL
Turn challenging data into Insights
Close the loop between experiment data and your AI Agents
Ask us real questions, not SQL
Turn challenging data into Insights
Close the loop between experiment data and your AI Agents
We use the best models & tech from the world's top AI companies.
We use the best models & tech from the world's top AI companies.
We use the best models & tech from the world's top AI companies.
We're not tied to using Google, OpenAI or anyone else - we stay on top of every model and AI tech available from all companies, and pick up the best tooling the world has to offer. No limits, with our users feeling the direct benefit of our freedom to create a best-of-breed stack.
We're not tied to using Google, OpenAI or anyone else - we stay on top of every model and AI tech available from all companies, and pick up the best tooling the world has to offer. No limits, with our users feeling the direct benefit of our freedom to create a best-of-breed stack.
We're not tied to using Google, OpenAI or anyone else - we stay on top of every model and AI tech available from all companies, and pick up the best tooling the world has to offer. No limits, with our users feeling the direct benefit of our freedom to create a best-of-breed stack.
Frequently Asked Questions (FAQs)
Frequently Asked Questions (FAQs)
How do I get access to all of these features?
We are rolling them out over the coming months. If you are a user of the platform, you should expect to see early versions of some features, and select customers are being invited to road-test others. If you want to be included in Alpha or Beta programmes - just ask the Support team!
How do I get access to all of these features?
We are rolling them out over the coming months. If you are a user of the platform, you should expect to see early versions of some features, and select customers are being invited to road-test others. If you want to be included in Alpha or Beta programmes - just ask the Support team!
Which AI models are you using?
We're not wedded to one specific vendor, and view AI models in the same way I hope people view us - use the best tool for the job. So you'll find all kinds of deep-learning models, vector databases with proprietary and shared data, and models from Anthropic Claude, Google Gemini, Snowflake etc. all in the mix.
Which AI models are you using?
We're not wedded to one specific vendor, and view AI models in the same way I hope people view us - use the best tool for the job. So you'll find all kinds of deep-learning models, vector databases with proprietary and shared data, and models from Anthropic Claude, Google Gemini, Snowflake etc. all in the mix.
What do you mean by AI with Purpose?
We see glorified ChatGPT Wrappers embedded into many software platforms, and don't want to have "AI for the sake of it". Nor something that sounds good on paper but doesn't actually work. So when we use AI, it's to help you go faster, think broader or do more, in very specific areas. Not just a chatbot sat on top of some help docs.
What do you mean by AI with Purpose?
We see glorified ChatGPT Wrappers embedded into many software platforms, and don't want to have "AI for the sake of it". Nor something that sounds good on paper but doesn't actually work. So when we use AI, it's to help you go faster, think broader or do more, in very specific areas. Not just a chatbot sat on top of some help docs.
Are any of these AI agents?
Yes absolutely! Our Synthetic User Testing as long-running, multi-thread operations to build your profiles and go out to the internet to perform the required research. Coding Copilots are proactive jobs as well as on request. Survey Analysis constantly runs in the background as augmentation. These are all far past the question-and-answer phase of AI use.
Are any of these AI agents?
Yes absolutely! Our Synthetic User Testing as long-running, multi-thread operations to build your profiles and go out to the internet to perform the required research. Coding Copilots are proactive jobs as well as on request. Survey Analysis constantly runs in the background as augmentation. These are all far past the question-and-answer phase of AI use.
What is Synthetic User Testing?
Who is your potential audience? What might they need, fear, hope for? How well does your website serve each persona? These are the challenges we look to help you with in Synthetic User Testing, with our structured framework and highly detailed approach.
What is Synthetic User Testing?
Who is your potential audience? What might they need, fear, hope for? How well does your website serve each persona? These are the challenges we look to help you with in Synthetic User Testing, with our structured framework and highly detailed approach.
Do we need humans anymore?
We get asked this a lot. The answer is very clearly yes. All of our features help you do more, be smarter, move faster, but in no way claim that humans are no longer needed. We find that view to be very short-sighted, and one most people regret if they follow.
Do we need humans anymore?
We get asked this a lot. The answer is very clearly yes. All of our features help you do more, be smarter, move faster, but in no way claim that humans are no longer needed. We find that view to be very short-sighted, and one most people regret if they follow.
Rated #1
For Support
Rated #1
For Support
26 Years
The original testing solution
26 Years
The original testing solution
Alla Bennett
Optimisation Consultant
Alla Bennett
Optimisation Consultant
Sandeep Shah
Product Director
Sandeep Shah
Product Director
Zero
Restrictions on features
Zero
Restrictions on features
Let's Talk
Let's Talk
See how we can help with a personalised demo/quote.
