When to stop the test

How do I know when to stop my test? How long should my test run for? What factors should I be considering when I am looking to stop my test?... These are questions we often hear from our clients. Sometimes in conversion rate optimisation the answer is straightforward... Your test has reached statistical significance and either your hypothesis has been proven right or wrong, so you can stop...

5 Multivariate Testing Examples

Multivariate testing is a great tool to use as part of your conversion rate optimisation strategy. But what are the scenarios when you should be considering using MVT? Stakeholders can be understandably apprehensive about using MVT tests. MVT tests are sometimes perceived as more complex projects that need a lot of traffic, time and resources. In this blog we are going to...

Optimisation in times of a force majeure event

There are a lot of unknowns when we, the general public and businesses alike, face force majeure events. Be it a virus (as is happening right now with the COVID-19 outbreak), earthquakes, tsunamis or volcanic eruptions (remember Eyjafjallajökull?) - even heightened political tensions/instability in a specific region. The travel industry is often at the frontline when such events happen and has to...