How Webtrends Optimize Yielded A $2.5 Million Payout for Major Online Retailer
Motorcycle Superstore recently utilized Webtrends Optimize for a series of A/B tests to fine-tune its online checkout process, and ultimately maximized its shopping cart performance. The tests unlocked $2.5 million in additional incremental revenue for the Superstore.
As interest in site testing and adoption of it grows, we’re seeing a burgeoning trend: significant and planned site tests...