How Webtrends Optimize Yielded A $2.5 Million Payout for Major Online Retailer

Motorcycle Superstore recently utilized  Webtrends Optimize for a series of A/B tests to fine-tune its online checkout process, and ultimately maximized its shopping cart performance. The tests unlocked $2.5 million in additional incremental revenue for the Superstore. As interest in site testing and adoption of it grows, we’re seeing a burgeoning trend: significant and planned site tests can translate into significant...