What’s the Optimal?

What’s the Optimal? It’s exam season in the UK at the moment, where this week and last, students here will be receiving their results. So in that vein I decided to set our Optimisation services team a little test of their own a few weeks back… I’ve seen a few clients get muddled between the various components of conversion rates, potentially leading...

How can marketers combat the effects of GDPR?

GDPR (General Data Protection Regulation) is currently on many digital marketers minds.  Although compliance is already law you still have until 25th May 2018 before you need to be fully compliant. It represents the most significant change to online privacy laws since perhaps the “cookie law” in 2011 or the UKs own data protection act of 1998. Its objective is to shore up individual data...