Can Marketing Lead the Customer Experience?

Customer experience was the focus of the recent Forrester Research’s Marketing 2016 Forum for Marketing Leaders in New York City. The event included innovators from brands like MGM Resorts, Kimberly-Clark and Flex. From the start the stage was set. Carl Doty, Forrester’s VP Group Director, shared how marketing is entering a post-digital age. According to Forrester’s Customer Experience Index (CX...

Three Travel Success Stories for the Holidays

Have you booked your holiday travel yet? Me neither. Guess what, we’re not alone. The prime time for booking holiday flights is between November 17 and December 14. Even later for hotel stays. So the good news is marketers still have time to reach holiday travellers. Customer booking journeys can be complex. By using measurement, A/B and MVT testing and targeting, and...