Heat on the tracks

Disruption, delays & unavoidable issues As I write this during a heatwave in July, I am already hearing reports that there are train delays on many of the train routes across the UK. It seems that our tracks suffer with excessive heat as much as many passengers do, even without delays due to climate. As many would accept as being good business...

Why CRO is good for small business

What is Conversion Rate Optimisation (CRO), and why does it matter? Conversion Rate Optimisation is the process of tailoring your whole online experience to be focused on the visitor, reducing points of friction with the added advantage of helping you to improve your conversion rates. Until recently optimising your web pages to provide a more personalised experience to visitors has seemed to...

What’s Happening in UK Retail – and Is Online Shopping Really to Blame?

The current turmoil in the UK retail sector is enough to startle any employee or business owner in this industry. As the tumbleweeds roll across forgotten, flagship stores, those involved are having to reconsider the need for a physical presence on the UK’s high streets. With huge progression in online shopping and customer engagement, it’s no wonder that more consumers...

Why marketers should get to grips with website optimisation

AB testing and website optimisation have been around for many years and it is commonplace amongst large enterprises and many ecommerce focused websites. These organisations have reaped the benefits of providing optimised content and continue to focus heavily on testing each and every element of every page. However, many if not most of these organisations either rely on in-house optimisation...

Why do I need a single view of my customer?

A single customer view has been the dream of many a marketer for years, but there are still very few organisations that are living that dream. This poses two questions Why do we need to have a single view of our customer? Why are there so few organisations that have achieved it? “I am a snowflake” You may have heard this saying,...

The future of retail is still strong, but different.

  Driving your customers online. We are all hearing that retail outlets are not performing as well as they have been and the advent of online shopping is growing. There’s no doubt that there are two attracting forces at work that are accelerating online purchasing. 1) A push for retailers to reduce cost 2) Consumers drive towards convenience Both are extremely powerful forces that combined...

Think Fast: Why Real-Time Data Will Become Essential to Marketing

It’s a pretty basic concept: Listen carefully to your customers and you will learn more about them. The more you hear, the more likely you will meet their needs. To do this effectively in today’s always-connected world, you must now listen to the massive amounts data generated from customer interactions with your brand. Data gathered from customer web browsing, purchasing history and...

Online Wine Retailer Tests Its Way to Huge Conversion Lift

Australia’s largest online wine retailer, Cracka Wines, realised a significant lift in sales conversions using multivariate testing on its website. “We started off using Webtrends Optimize tentatively to see how it could improve customers’ awareness of special offers,” said Dean Taylor, CEO at Cracka Wines. “The subsequent conversion uplift we saw from what we originally thought were simple changes was astounding....

New view into contextual personalisation

Our just-released slideshare on contextual personalization tells the story of Jill and how marketers can avoid her spam folder. A recent survey in the UK found that brand spam drives consumers crazy. In fact, the average Brit has 260 unopened emails in his or her inbox. Fortunately, by using contextual personalization, companies have the opportunity to create customer messaging and...
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