5 Ways to Optimise Your Event Marketing

Last week, we sponsored Shop.org, one of the world’s biggest and most important conferences for digital retailers. But this wasn’t just business as usual. Like many of you, a big part of our event focus centers on delivering a booth experience that genuinely resonates. Sometimes that comes in the form of a can’t-miss visual hook, other times it’s an exciting social...

Why You Need to Stop Listening to HIPPOs + Start Testing

Is your website optimization program managed by a HIPPO? That is, the Highest Paid Person’s Opinion? If so, you’re likely stuck in a rut of making site changes, analyzing behavior and conversion rates, implementing new changes as a result, analyzing those changes, and so on. Multivariate testing (MVT) stops the endless cycle of change-and-analyze dead in its tracks. It shows with certainty—and...

What is Webtrends Optimize and Where Is It Headed?

  Webtrends Engage 2013 is now in full swing, and I thought I’d share what’s being revealed in the world of online testing and content targeting. Michael Wilson (Sr. Director of Product Marketing) and Peter Crossly (Directory of Architecture) led a session at Engage on Webtrends Optimize: what it is today and where it is going in the future. Michael started by...

Five Tips for Optimising Your Conversion Funnel

  Our testing and content targeting strategy  tips come from 15 years of working with top brands and seeing first-hand the remarkable conversion results they get by following these insider tactics. As promised, here are a few more tips for optimizing your conversion funnel (plus a bonus tip of advice):  Stick to your testing schedule It’s so easy when you’re too busy...