5 Ways to Optimise Your Event Marketing

Last week, we sponsored Shop.org, one of the world’s biggest and most important conferences for digital retailers. But this wasn’t just business as usual. Like many of you, a big part of our event focus centers on delivering a booth experience that genuinely resonates. Sometimes that comes in the form of a can’t-miss visual hook, other times it’s an exciting social...

Five Tips for Optimising Your Conversion Funnel

  In our last Webtrends Optimization blog, we shared five tips for making the most of your testing and content targeting strategy. These tips come from 15 years of working with top brands and seeing first-hand the remarkable conversion results they get by following these insider tactics. As promised, here are the second five tips for optimizing your conversion funnel (plus...