How to make your Optimisation Program more efficient (Part 1)

This week we will be discussing the concept of a Conversion package. Some Optimisation platforms only allow for a small number of conversions per test. There are many reasons for this: Cost (GBP and Resources)Dev Implementation time for adding trackingQA time to make sure the tracking is workingCould lead to confusion of the main KPI At Webtrends Optimize if you have a Managed Service...

Travel – What helps the buying process?

We're lucky enough to have worked with numerous clients within the travel industry over the years, and due to the presence of the World Travel Market Event this week we thought it would be worthwhile and helpful to highlight a couple of our test findings. Test Idea 1: Showing returning customers what they last viewed or searched for. This has proven to...