How to make your Optimisation Program more efficient (Part 3) Product Recommendations

This week we will be discussing how you can get started with Product Recommendations. A lot of websites already use product recommendations, having seen what Amazon and other large retailers are doing, but have never really thought about what else can be done with them and the power they can have. This blog is for anyone who would like to know a little bit about...

How to make your Optimisation Program more efficient (Part 1)

This week we will be discussing the concept of a Conversion package. Some Optimisation platforms only allow for a small number of conversions per test. There are many reasons for this: Cost (GBP and Resources)Dev Implementation time for adding trackingQA time to make sure the tracking is workingCould lead to confusion of the main KPI At Webtrends Optimize if you have a Managed Service...

Travel – What helps the buying process?

We're lucky enough to have worked with numerous clients within the travel industry over the years, and due to the presence of the World Travel Market Event this week we thought it would be worthwhile and helpful to highlight a couple of our test findings. Test Idea 1: Showing returning customers what they last viewed or searched for. This has proven to...