Getting to know you
Brands have been showing their softer and fun sides over the last few years. Probably due to the world getting smaller with global reach becoming easier.
The graph below from eMarketer Statista, demonstrates the continuous growing trend.
Social media allows brands to express themselves in lighter ways rather than having to stick with the corporate identities and traits more...
Do any of these sound like you?
I want to start AB testing but I’m getting push back from internal stakeholdersI struggle with what to test first, and how I will manage and understand the data I collectUX is already an after thought, having to advocate testing also is hardNot sure where to start with integrating testing into the processI’m not...
Can't travel but can only wish for time away. Restrictions are starting to lift, and are getting clearer week by week, but there is still so much uncertainty about when and where we can travel. With school holidays approaching and travel restrictions still in place, customers can only wish and research on their options.
Many people will now start to...
Do you sometimes think there may be a quicker or easier way to complete your task, but you don’t have time to look or learn? If so, then hopefully this blog will help you to brush up on your skills the easy way!
At this time in lockdown, you probably fit into one of these groups:
Made ambitious plans to...
This week we will be discussing how you can get started with Product Recommendations.
A lot of websites already use product recommendations, having
seen what Amazon and other large retailers are doing, but have never really
thought about what else can be done with them and the power they can have.
This blog is for anyone who would like to know a little bit
This week we will be discussing how you can get started with Personalisation Testing. This is part of a series of blog posts which started with Conversion Packages.
A lot of websites already use personalisation, but it
doesn’t mean everyone knows how it can be used or even built.
This post is for anyone who would like to know a little bit
This week we will be discussing the concept of a Conversion package.
Some Optimisation platforms only allow for a small number of
conversions per test. There are many reasons for this:
Cost (GBP and Resources)Dev Implementation time for adding trackingQA time to make sure the tracking is workingCould lead to confusion of the main KPI
At Webtrends Optimize if you have a Managed Service...
There are a few myths about how Black Friday originated in the US and why it started, but for the UK Amazon actually introduced us to this concept in 2010. From then on Black Friday and Cyber Monday have been gathering momentum.
Everyone loves a bargain, and it seems an easy marketing stunt but just because your competitors are slashing their...
We're lucky enough to have worked with numerous clients within the travel industry over the years, and due to the presence of the World Travel Market Event this week we thought it would be worthwhile and helpful to highlight a couple of our test findings.
Test Idea 1: Showing returning customers what they last viewed or searched for.
This has proven to...