Time Flies… 18 Months In

As the year draws to a close, I’ve been reflecting on the past year or so. 18 months ago I put together a management team of existing senior managers and new board members to form Accelerate Group Limited and on the 1st of August 2018 we acquired Webtrends Optimize from Webtrends Inc. What’s happened since then? Well a hell of a...

Re-align your perception

“Many of the truths we cling to depend greatly on our own point of view”   I have been working in the CRO industry for over 5 years now. An industry that’s seen enormous change with so many vendors coming and going (or being swallowed up by the giants). Some are rising and some falling, and some are changing their approach,...

Does GDPR compliance mean more reliance on SEO and PPC?

It’s been nearly a month since GDPR compliance became law, and although there are no headline hitting breaches yet, it has had far-reaching implications for companies both large and small. This is not going to be another GDPR compliance blog but more about the effects it is having on day-to-day marketing activities. As part of new regulations, companies who deal with...

How Do You Maximise Your Site’s Experience Optimisation Efforts?

In a race to gain competitive advantage and improve visitor experience, website optimisation has proliferated in the past two years as companies try to ensure that their digital properties are as effective as possible. Optimisation is no longer just the ‘button testing’ of earlier years – it’s become much more sophisticated. Now, with a well-developed optimisation strategy, a wealth of information...