How to Build an Enterprise-Class Optimisation Team

Running an enterprise-class optimisation program consisting of sophisticated testing and targeting can be one heck of a challenge. Distributed ownership, unclear optimisation goals or processes, legacy technical systems and rigorous security requirements can all derail a budding optimisation program within an enterprise environment. However, while working closely with clients in technology, financial services, travel and many other industries, we’ve found that...

Inspirational and Achievable: See How Banks Can Deliver Customer Experiences That Connect

At Webtrends, we understand and expect that each business and industry is unique with specific goals, challenges and opportunities. In our years of working with clients of all shapes and sizes across industries, we frequently observe trends in the way enterprises approach cross-channel data collection, analysis, experience optimization and personalization. Trends in the travel industry spawned our...

Webtrends brings new features to its Optimize visual editor for testing and targeting

Enterprise marketers face unique challenges when optimizing their digital properties: How can my multiple teams test simultaneously without encountering poor or broken experiences? Can I test experiences that span multiple domains? These same marketers also feel the universal pains of limited bandwidth and are often stretched to find the right resources and expertise that will ensure...

New technologies are changing the face of personalisation

Recently, I presented at Marketo’s Marketers First virtual conference on the topic of new opportunities for marketers to provide integrated digital experiences. My session discussed the evolution of digital marketing and how new technologies have opened the door to real-time access to the customer journey across digital channels and devices – allowing for the creation of powerful personalized experiences. Up until...