How to Build an Enterprise-Class Optimisation Team

Running an enterprise-class optimisation program consisting of sophisticated testing and targeting can be one heck of a challenge. Distributed ownership, unclear optimisation goals or processes, legacy technical systems and rigorous security requirements can all derail a budding optimisation program within an enterprise environment. However, while working closely with clients in technology, financial services, travel and many other industries, we’ve found that...

Inspirational and Achievable: See How Banks Can Deliver Customer Experiences That Connect

At Webtrends, we understand and expect that each business and industry is unique with specific goals, challenges and opportunities. In our years of working with clients of all shapes and sizes across industries, we frequently observe trends in the way enterprises approach cross-channel data collection, analysis, experience optimization and personalization. Trends in the travel industry spawned our...

4 Ways to Improve Customer Experience in the Financial Services Industry

The digital landscape for banks, credit unions and other financial services companies has become increasingly complex. At the heart of this complexity is the omni-channel journey – customers using multiple touch points on digital, mobile and in-person. In fact, a new white paper from Frost & Sullivan shows that an overwhelming majority of customers (88 percent) use two or more...

Website Testing 101: A/B vs. Multivariate Testing

If you’re a marketer, you’re probably familiar with this conversation (or one much like it): “Hey, our homepage is getting pretty boring. Let’s make some changes. I think we need a new image for our hero. And what about updating the color of that button? I think green would look better.” Another colleague: “Yeah, I think we should add a customer testimonial...

Webtrends brings new features to its Optimize visual editor for testing and targeting

Enterprise marketers face unique challenges when optimizing their digital properties: How can my multiple teams test simultaneously without encountering poor or broken experiences? Can I test experiences that span multiple domains? These same marketers also feel the universal pains of limited bandwidth and are often stretched to find the right resources and expertise that will ensure a successful optimization program. If these...

New technologies are changing the face of personalisation

Recently, I presented at Marketo’s Marketers First virtual conference on the topic of new opportunities for marketers to provide integrated digital experiences. My session discussed the evolution of digital marketing and how new technologies have opened the door to real-time access to the customer journey across digital channels and devices – allowing for the creation of powerful personalized experiences. Up until...