What to consider when QA’ing experimentation projects

To tell somebody that he/she is wrong is called criticism. To do so professionally is called QA testing. Quality, and Testing, play a very important part in Optimisation, just like any other phase of the product development cycle. The quality of our work can’t be ignored, nor have shortcomings - your experiments hold just as important a role in the web/app...

Impact of Covid-19 and customer behaviour

Customers are critical for any business, the earlier you understand your customers the more effectively you can react to their needs in the future. Abraham Lincoln famously said, “The best way to predict the future is to create it.”  During this lockdown, I have read lots of reports, based on surveys and analysis conducted by various marketing research companies, which try...

Optimising how we work during the covid-19 lockdown

Team Webtrends Optimize During this pandemic, we, like many other companies and families are being asked to work from home, so we thought we would provide you with an insight into how we have been managing to work as a team and how we've been staying strong. We are fortunate that we already have a working from home policy in place, whereby...