The Scoop on Recent Product Updates at Webtrends

It’s been a busy year here and the product team at Webtrends has been working hard on new enhancements to help our clients reach their business goals through innovative digital measurement and optimization solutions. If you haven’t had a chance to keep up with the latest product developments, below are some recent highlights we’d like to...

Eight Steps to an Effective Digital Measurement Strategy

Measurement is at the core of effective digital marketing. With a strategy in place that clearly defines the data you need to measure success, you’ll be able to show how marketing contributes to your organization’s bottom line. When developing a measurement strategy, here are eight must-do steps: 1. Define your business goals Consider what success means to your business and be sure...

How to Get More From Your Mobile Marketing Dollars

Marketers are spending more and more on mobile advertising with no signs of slowing down. In fact, U.S. mobile advertising will grow from $12 billion in 2015 to $19 billion in 2018 according to PwC. Unfortunately, in today’s economy, a lot of that money isn’t being well spent. The problem: Treating mobile as a silo rather than a touch point in...

Improving the “employee journey” is key to optimising the customer experience

I attended the Customer Experience Exchange for Financial Services a couple of weeks ago and had several in-depth conversations with executives responsible for customer experience. These were representatives from some of the largest banks and insurance companies in the U.S. Clearly, customer experience is top of mind for these companies and is considered a cross-functional discipline that sometimes is owned...