The Scoop on Recent Product Updates at Webtrends

It’s been a busy year here and the product team at Webtrends has been working hard on new enhancements to help our clients reach their business goals through innovative digital measurement and optimization solutions. If you haven’t had a chance to keep up with the latest product developments, below are some recent highlights we’d like to...

Improving the “employee journey” is key to optimising the customer experience

I attended the Customer Experience Exchange for Financial Services a couple of weeks ago and had several in-depth conversations with executives responsible for customer experience. These were representatives from some of the largest banks and insurance companies in the U.S. Clearly, customer experience is top of mind for these companies and is considered a cross-functional discipline that sometimes is owned...