Author: Tim Germer

“Tim, try our new & improved product today!” “Tim, your cat Gracie is in need of brand x flee treatment!” I’m developing a condition. One where I’m blind to personalized offers. I was more apt to develop this condition because of my career choice, but I have a sneaking hunch that my friends are infected with this condition as well. Since an...

We depend on our websites to engage with visitors and convert them to buyers. Those involved in content creation and design are usually informed and influenced by design best practices or the likes/dislikes of a HiPPO (Highest Paid Person in the Office). While the constraints of a CMS platform or the trade-offs made due to budget...