Travel: How to Optimize Your Landing Pages

If you’ve only got about four seconds to catch a visitor’s attention, it’s crucial to put your best digital foot forward. Landing pages are a great place to make that all-important first impression. The job of a landing page is to keep the message relevant, consistent, customer-centric and ultimately, bring the customer through the funnel to purchase. A landing page can...

How to Optimise the Travel Booking Funnel

Understanding the customer journey, in its entirety, is a puzzle that continues to challenge digital marketers, particularly when it comes to perfecting the process of online travel marketing and booking. The reality is that there are so many factors that impact whether a consumer makes a final decision to purchase travel – these factors take place on and offline, across...

Personalisation is More Than Using Someone’s Name

It’s no surprise to marketers that the more targeted and personal they can get with their communications and experiences, the more they’ll convert consumers into buyers – and, better yet, build customer loyalty. In a highly competitive marketplace, such as travel, loyalty is like gold. Unfortunately, even with all the data and technology available to travel marketers, many still struggle...

Keeping Up With Travel Marketers in Changing Times

Keeping Up With Travel Marketers in Changing Times Travel is an industry that was once dominated by face-to-face and phone engagement. These days, travelers are increasingly focused on digital, not human, interaction. A successful travel marketing strategy requires understanding the rapidly-changing customer journey from destination inspiration and research to booking to post-stay social engagement. It seems that each...